Product Marketing Strategist

4 weeks ago

Ottawa, Ontario, Canada Rewind Full time
Product Marketing Role at Rewind

Rewind is a leading provider of cloud data protection solutions, and we're seeking a skilled Product Marketing Strategist to join our team. As a key member of our marketing organization, you will play a critical role in driving the success of our products and services.

Key Responsibilities:
  • Develop and execute go-to-market strategies for new and existing products, working closely with cross-functional teams to ensure alignment and success.
  • Conduct market research and analysis to inform product positioning, messaging, and content development.
  • Collaborate with product management and marketing communications to create compelling product narratives and messaging that resonate with our target audience.
  • Design and implement marketing programs to drive demand and customer acquisition, including budget planning and ROI analysis.
  • Monitor and report on the effectiveness of marketing programs, providing data-driven insights to inform future initiatives.
Requirements:
  • 5+ years of experience in product marketing, preferably in a B2B SaaS environment.
  • Proven track record of developing and executing successful go-to-market strategies.
  • Strong analytical and problem-solving skills, with the ability to collect and analyze data to inform marketing decisions.
  • Excellent written and verbal communication skills, with the ability to craft compelling product narratives and messaging.
  • Experience working in a fast-paced, entrepreneurial environment, with a strong ability to adapt to changing priorities and deadlines.
What We Offer:
  • A competitive salary and benefits package.
  • Opportunities for professional growth and development, including training and mentorship programs.
  • A dynamic and supportive work environment, with a strong focus on collaboration and teamwork.
  • A comprehensive benefits package, including health, dental, and vision coverage.
  • A generous paid time off policy, including vacation days and sick leave.

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