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Audience Development Strategist

2 months ago

Toronto, Ontario, Canada Museum of Contemporary Art Full time
Job Summary

We are seeking a highly skilled Audience Development Strategist to lead a specific project at the Museum of Contemporary Art. The successful candidate will be responsible for developing and implementing a comprehensive audience development strategy, leveraging the museum's resources and productions to their fullest potential.

Key Responsibilities
  • Develop and implement a project plan, working closely with the Marketing and Operations teams
  • Establish specific goals and identify key milestones related to the project objectives
  • Implement evaluation processes to track the project's progress, using specific metrics
  • Manage the project budget, closely tracking expenses
  • Act as Project Manager for the project, including timelines and deliverables
  • Oversee coordination of the Project Team to effectively deliver project activities, including outreach, promotion, events, partnership development, networking, and audience development
  • Lead collaboration with other museum departments to support project implementation
  • Undertake or draw on existing market and stakeholder research to inform project strategies and activities
  • Liaise with Project Consultants to support project activities
  • Provide regular updates to museum leadership, and reports to the Board or Funders as necessary
  • Develop, implement, and manage the museum's social media strategy to enhance brand visibility, engage audiences, and drive online growth
Requirements
  • 5+ years of experience in a role that included strong audience development activities, preferably with experience in the visual arts or museum sector
  • Ability to effectively establish personal connections, set up meetings, plan partnerships and collaborations, and build and develop strong relationships
  • Deep networks in the tourism, public relations, and/or marketing sectors, bonus if these relationships extend to the US
  • Bachelor's degree in art, marketing, communications, business, or an adjacent subject
  • Experience in social media management, including content planning, community management, and content creation
  • Strong strategic planning and project management skills
  • Superb organizational skills
  • Ability to prioritize and work on multiple tasks simultaneously
  • Ability to adapt to the changing circumstances of a project
  • Set and track targets using specific metrics, and share evaluation data
Benefits
  • Health, Dental, Accidental Death and Dismemberment, Long Term Disability
  • Attractions Ontario Benefits
  • Toronto Attractions Council Benefits
  • Ontario Living Wage Network Employer