Marketing Campaign Strategist for Global Recruitment Tech Leader

2 days ago


Fredericton, New Brunswick, Canada Appcast Inc Full time

Job Summary:


We are seeking a highly skilled Content & Product Marketing Manager to join our team at Appcast Inc. As a key member of our marketing department, you will be responsible for developing and executing content strategies across the full buyers' journey.



About Appcast Inc

Appcast is the global leader in programmatic recruitment advertising. We're dedicated to creating an inviting environment where individuals from diverse backgrounds can thrive and develop.



Job Description

The ideal candidate will have a minimum of 3-5 years of work experience in a marketing role at a B2B company. They will possess strong writing and editing skills, as well as experience creating compelling content for sales teams and various channels.



Key Responsibilities:

  • Develop market-facing materials with strong value messaging and storytelling.
  • Contribute to collateral development, including sales materials and internal training materials.
  • Manage repositories of materials and sunset when required.
  • Collaborate with internal stakeholders to build deep product knowledge and leverage in marketing strategies and campaigns.
  • Assess the effectiveness of product marketing programs, tools, and technology that support Appcast's GTM efforts.


Requirements:

  • Bachelor's degree in marketing, advertising, business management or similar.
  • Strong verbal and written communication skills.
  • Experience crafting presentations and collateral in various mediums.
  • Able to develop a project plan, create reasonable project scopes and set deadlines.
  • Awareness of HR tech industry preferred.
  • Ability to edit videos preferred but not required.


Benefits:

  • We take care of our employees, providing competitive compensation and comprehensive benefits.
  • We enjoy fostering a sense of community through dedicated employee networks and fun gatherings.
  • We live our values each day, including volunteering and giving back to our communities.


Estimated Salary:

$80,000 - $120,000 per year, based on location and experience.



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