Digital Marketing Manager

2 weeks ago


Vancouver, British Columbia, Canada veritree Full time
About veritree

veritree is a pioneering climate tech company based in Vancouver, dedicated to measuring and verifying the impact of global restoration efforts. Our mission is to plant 1 billion verified trees by 2030, working with businesses, planting organizations, and consumers to create real and meaningful impact for the planet, nature, and people.

About the Role

We are seeking a seasoned Digital Marketing Manager to lead our lead generation efforts. As the key driver of our campaigns, you will be responsible for developing and executing a strategy to drive qualified leads and sales opportunities. Your expertise will be crucial in managing and optimizing multi-channel campaigns across email, social media, content marketing, PPC, SEO, and events to maximize ROI.

Key Outcomes
  • 3x Marketing Qualified Leads (MQLs) without tripling ad spend
  • >10% improvement in website conversion rate via building, executing, and iterating a conversion rate optimization plan
  • Implement and optimize veritree's website analytics for rapid insights and regularly cadenced executive reporting
Responsibilities

You will own the lead generation strategy and vision, identifying, sizing, and prioritizing opportunities to drive qualified leads and sales opportunities. You will collaborate with the sales team to ensure alignment on target accounts, messaging, and lead follow-up. Your responsibilities will include:

  • Creating, managing, and optimizing integrated marketing campaigns across various channels
  • Optimizing veritree's website for SEO and SEM to drive targeted traffic and generate qualified leads
  • Evolution of analytics and technology capabilities to support lead generation programs
  • Monitoring, analyzing, and reporting on KPIs and metrics to determine the effectiveness of campaigns
  • Identifying growth opportunities and developing new approaches to deliver high-quality leads
Requirements
  • 5+ years of applicable experience in demand generation, preferably for a SaaS company
  • Practical experience managing and optimizing performance marketing channels
  • Knowledge of SEO, performance marketing, and content marketing best practices
  • Proficiency with marketing automation tools and CRM systems
  • Experience building and executing conversion rate optimization experiments
Personal Strengths
  • Collaborative team player with the ability to work independently and with minimal supervision
  • Intellectually curious, critical-thinker with a demonstrated ability to learn through iteration
  • Comfortable making decisions with imperfect information
Benefits

We offer a comprehensive benefits package, including an extended healthcare plan, generous paid days off, and opportunities for training and development. Our total rewards offering also includes a certified inspiring workplace and exclusive perks to reward your exceptional performance and contributions.

veritree is an equal opportunity employer, committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment is decided on the basis of qualifications, merit, and business needs.



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