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Marketing Coordinator

2 months ago

Winnipeg, Manitoba, Canada Qualico Canada Full time

Job Overview

As a Marketing Coordinator at Qualico Canada, you will play a key role in developing and coordinating marketing strategies for our business unit. You will work closely with the Senior Sales and Marketing Manager to ensure compliance with branding strategies and provide expertise to facilitate management decision making.

Your day-to-day responsibilities will include:

  • Assisting in the development and coordination of marketing programs and advertising campaigns, measuring their effectiveness and identifying areas for improvement.
  • Performing regular website and software audits to ensure accuracy and handling website management and updates as necessary.
  • Coordinating digital marketing presence, content marketing schedule, engagement, monitoring, reporting, and creation of email campaigns.
  • Maintaining inventory of marketing supplies and coordinating the preparation, review, production, print, and distribution of marketing collateral.
  • Collaborating with agencies to develop and implement marketing strategies and advertising plans for the business unit, ensuring alignment with prescribed budgets and advertising analytics.
  • Conducting site visits to ensure signage, exhibits, and overall site appearance meet requirements.
  • Gathering, processing, and utilizing market intelligence to facilitate decision making, planning, and growth opportunities, preparing various reports for management's review as required.
  • Analyzing lead registration in CRM databases to profile type and quantity of prospects, determining conversion and advancement rates.
  • Assisting in the development of project positioning and branding strategies for each new project launch, promoting consistency in the application of corporate and divisional branding standards.
  • Planning and coordinating project/special events, including onsite event management.

Essential Requirements

  • Bachelor's Degree or Diploma in Marketing, Communications, or equivalent.
  • Minimum 1 year of marketing-related experience.
  • Knowledge of digital marketing tactics, including SEO, email marketing, and web analytics.
  • Valid driver's license and access to a reliable vehicle.
  • Satisfactory verification of criminal record check.
  • Proficient in Microsoft Office programs (Outlook, Word, Excel, PowerPoint).
  • Comfortable using Content Management Systems (HubSpot, WordPress), Canva Graphics Design Tool, Social Media channels (Twitter, Instagram, and Facebook), and CRM system.

What We Value

  • Creating trusting and successful working relationships.
  • Setting clear, measurable, and achievable goals.
  • Cooperating with team members in an open, positive, and respectful manner.
  • Staying current with technical job skills.
  • Taking responsibility for the outcomes of decisions and actions.

Work Conditions

You will primarily work in an office setting during regular business hours. Travel to sites and work outside of regular business hours may be required. Overtime may occasionally be required.