Marketing Coordinator

4 weeks ago

Winnipeg, Manitoba, Canada Qualico Canada Full time

Job Overview

As a Marketing Coordinator at Qualico Canada, you will play a key role in the development and coordination of marketing strategies for the business unit. Your primary responsibility will be to ensure compliance with branding strategies and provide expertise to facilitate management decision making.

Key Responsibilities

  • Assist in the development and coordination of marketing programs and advertising campaigns.
  • Measure the effectiveness of marketing initiatives or promotional efforts.
  • Perform regular website and software audits to ensure accuracy.
  • Handle website management and updates as necessary.
  • Coordinate digital marketing presence, content marketing schedule, engagement, monitoring, reporting, and creation of email campaigns.
  • Maintain inventory of marketing supplies and coordinate the preparation, review, production, print, and distribution of marketing collateral.
  • Collaborate with agencies to develop and implement marketing strategies and advertising plans for the business unit in accordance with prescribed budgets and advertising analytics.
  • Conduct site visits to ensure signage, exhibits, and overall site appearance meets requirements.
  • Gather, process, and utilize market intelligence to facilitate decision making, planning, and growth opportunities.
  • Prepare various reports for management's review as required.
  • Analyze lead registration in CRM databases to profile type and quantity of prospects to determine conversion and advancement rates.
  • Assist in the development of project positioning and branding strategies for each new project launch.
  • Promote consistency in the application of corporate and divisional branding standards.
  • Plan and coordinate project/special events, including onsite event management.

Requirements

  • Bachelor's Degree or Diploma in Marketing, Communications, or equivalent.
  • Minimum 1 year of marketing-related experience.
  • Knowledge of digital marketing tactics, including SEO, email marketing, and web analytics.
  • Valid driver's license and access to a reliable vehicle.
  • Satisfactory verification of a criminal record check.
  • Proficient in Microsoft Office programs (Outlook, Word, Excel, PowerPoint).
  • Comfortable using Content Management Systems (HubSpot, WordPress), Canva Graphics Design Tool, Social Media channels (Twitter, Instagram, and Facebook), and CRM system.

What We Value

  • Creating trusting and successful working relationships.
  • Setting clear, measurable, and achievable goals.
  • Cooperating with team members in an open, positive, and respectful manner.
  • Staying current with technical job skills.
  • Taking responsibility for the outcomes of decisions and actions.

Work Conditions

You will primarily work in an office setting during regular business hours. Travel to sites and work outside of regular business hours may be required. Overtime may occasionally be required.

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