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Digital Advocacy Strategist

2 months ago

Mississauga, Ontario, Canada Accoravillage Full time
About the Role

We are seeking a highly skilled Digital Advocacy Strategist to join our team at Accoravillage. As a key member of our Public Advocacy and Engagement team, you will play a critical role in shaping our digital advocacy efforts and leveraging data to drive meaningful change.

Key Responsibilities
  • Develop and execute digital advocacy strategies, collaborating closely with our data teams to understand current data assets and identify gaps.
  • Provide ongoing consulting, training, and technical assistance to ensure seamless execution of advocacy campaigns.
Digital Testing & Optimization
  • Design and execute digital tests to refine approaches to advocacy content, ensuring alignment with audience preferences and behaviors.
Engagement System Design
  • Create systems to nurture online advocates and leaders within our audience, leveraging digital tools to enhance advocacy engagement.
Geo-targeted Data Creation
  • Develop and manage data sets tailored to electoral districts, providing valuable insights to inform advocacy efforts.
Cross-functional Collaboration
  • Work closely with internal data teams and other relevant departments to ensure data-driven decision-making across advocacy campaigns.
Monitoring & Evaluation
  • Advise on the development of Key Performance Indicators (KPIs), ensuring that metrics are actionable and aligned with our long-term advocacy goals.
  • Identify creative opportunities to use digital strategies or tactics to support or improve advocacy campaigns.
Requirements
  • Bachelor's degree in Data Analytics, Digital Marketing, or a related field. A master's degree is a plus.
  • Minimum 5 years of experience in data analytics, digital strategy, or advocacy.
  • Experience working in an advocacy, non-profit, charity sector or political campaigns an asset.
  • Experience as a digital campaigner, strategist, or organizer at an organization with a large and/or sophisticated digital program, particularly at a digital-first organization, large membership organization, or digital agency.
  • Proficiency in CRM systems, Adobe Experience Platform, data visualization tools, Environics data systems, and social media platforms.
  • Experience with data segmentation and journey mapping is essential.
  • Familiarity with Agile mindset and methodologies, with a preference for candidates who are SAFe certified.
  • Strong analytical skills with the ability to translate data into actionable insights and strategies.
  • Strong communication skills and ability to present complex data in a clear and compelling way.
  • Proven ability to work collaboratively in cross-functional teams in a large and complex organization.
  • A track record of experimenting with and adopting new digital tools to enhance advocacy and engagement.