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Digital Marketing Strategist

2 months ago

Richmond Hill, Ontario, Canada Liteline Full time
About Liteline

Liteline Corporation is a leading manufacturer of LED lighting solutions for North American residential and commercial markets. With over 140 employees, we are poised for strategic growth and innovation.

Job Summary

We are seeking a highly skilled Digital Marketing Manager to join our Marketing team. The successful candidate will be responsible for planning, executing, and managing all digital marketing efforts, including SEO, SEM, email marketing, and social media.

Key Responsibilities
  • Develop and execute a comprehensive digital marketing strategy to drive website traffic, engagement, and conversions
  • Manage and optimize social media presence, including Facebook, Instagram, and Twitter
  • Create and distribute engaging content, including blog posts, email newsletters, and social media posts
  • Monitor and analyze website analytics, social media metrics, and campaign performance
  • Collaborate with the Marketing team to brainstorm new ideas and strategies
  • Stay up-to-date with the latest digital marketing trends and best practices
Requirements
  • Proven experience in digital marketing, with a focus on B2B companies
  • Strong understanding of SEO, SEM, email marketing, and social media platforms
  • Excellent communication and project management skills
  • Ability to analyze and interpret data to inform marketing decisions
  • Experience with website analytics tools, such as Google Analytics
What We Offer
  • Competitive salary and benefits package
  • Opportunity to work with a dynamic and innovative company
  • Professional development and growth opportunities