Senior Media Transformation Lead

4 weeks ago

Bolton, Canada Equest Full time
Job Title: Senior Media Transformation Lead

At Equest, we're seeking a highly skilled Senior Media Transformation Lead to drive our media transformation and build a superior full-funnel paid media capability for our Mars Canada Business. As a key member of our team, you'll lead media transformation and drive a superior full-funnel paid media capability for the Mars Canada Business.

Key Responsibilities:
  • Create and drive the full-funnel media investment strategy for the Canada Brands portfolio.
  • Partner with internal and external stakeholders/media experts in providing media guidance and support for all brands, pro-actively moving forward the Marketing Transformation and ECom Acceleration agendas.
  • Lead ongoing media investment scenario planning & optimization with the Canada leadership team and close partnership with CFO to enable agile planning and decision making across "above and below the line" investments.
  • Lead the relationship with our media agencies, working closely with senior agency leaders and Mars Commercial to ensure appropriate staffing & ways of working of the agency team.
  • Identify optimal media mix and strategic investment approach via tried and true and emerging channels and tactics, video neutral approach, mobile and social to deliver break-through reach, impact and balance between short term return & long-term value creation.
  • Lead day to day efforts with media agency partners to develop and optimize plans and execution, ensuring effectiveness and continuous improvement.
  • Develop smart, strategic narratives in support of our Core Brands' strategies over the near term and annual planning horizons.
  • Set ambitious, quantifiable goals for media plans to deliver on brands' business objectives via both strategic media approach and marketplace approach.
  • Provide regular media consultation to our brand teams and other cross functional partners including OMNI, Corporate Affairs, PDS and Sales.
  • Spearhead Media Insights & Effectiveness initiatives to identify and implement appropriate testing structures and methodologies.
  • Cross-segment collaboration with U.S. and Global to ensure timely sharing of concerns, best practices, etc.
  • Guide day-to-day strategic partnership framework implementation with TikTok, Google, Amazon, Meta etc. to drive our media agenda into the future. Specifically:
    • Elevate how we partner to deliver objectives outlined through annual joint business plans.
    • Lead Quarterly Business Reviews with each partner and agency teams to identify wins and opportunities.
What We Offer:
  • Work with over 140,000 diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

We're an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

  • Senior Media Transformation Manager

    3 weeks ago

    Bolton, Canada Equest Full time

    Job Title: Senior Media Transformation ManagerAbout the Role:We are seeking a highly skilled Senior Media Transformation Manager to lead our media transformation efforts and drive a superior full-funnel paid media capability for the Mars Canada Business. As a key member of our team, you will guide our portfolio of brands in navigating a complex and dynamic...

  • Integrated Communications

    4 weeks ago

    Bolton, Canada Equest Full time

    Job Description:The purpose of this role is to lead media transformation and drive a superior full-funnel paid media capability for the Mars Canada Business. With the media landscape continuing to change and fragment, the Integrated Communications & Media Senior Manager will guide our portfolio of brands in navigating a more complex and dynamic media world...

  • Senior Communication Strategist

    1 day ago

    Bolton, Canada Fleetex Transport Ltd. Full time

    About the RoleFleetex Transport Ltd. is seeking a highly skilled Senior Communication Strategist to join our team.This role involves developing and implementing communication strategies that drive business results and promote brand awareness. The successful candidate will be responsible for leading cross-functional teams and managing multiple projects...

  • Senior Marketing and Communications Manager

    3 weeks ago

    Bolton, Canada Fleetex Transport Ltd. Full time

    Fleetex Transport Ltd. is seeking a Senior Marketing and Communications Manager to lead our sales and marketing efforts. The ideal candidate will have a strong background in marketing and communications, with experience in developing and implementing communication strategies and information programs.The Senior Marketing and Communications Manager will be...

  • Senior Communications Manager

    3 weeks ago

    Bolton, Canada Fleetex Transport Ltd. Full time

    Job SummaryFleetex Transport Ltd. is seeking a highly skilled Senior Communications Manager to lead our marketing and public relations efforts. The ideal candidate will have a strong background in developing and implementing communication strategies, managing media relations, and promoting company activities and events.Key ResponsibilitiesDevelop and...

  • Senior Marketing and Communications Manager

    3 weeks ago

    Bolton, Canada Fleetex Transport Ltd. Full time

    Fleetex Transport Ltd. is seeking a highly skilled Senior Marketing and Communications Manager to lead our sales and marketing efforts. The ideal candidate will have a strong background in developing and implementing communication strategies and information programs, as well as experience in maintaining media relations and publicizing activities and events...

  • Senior Operations Director

    4 days ago

    Bolton, Canada METRO TRANSPORT Full time

    Job Title: Senior Operations DirectorAt METRO TRANSPORT, we are seeking a highly skilled Senior Operations Director to lead our organization's operational strategy and drive business growth.Key Responsibilities:Develop and implement operational plans to achieve business objectives.Oversee the allocation of resources to ensure efficient use of materials,...

  • Seniors' Wellness Facilitator

    6 days ago

    Bolton, Canada Caledon Meals on Wheels Full time

    Opportunity to Spark Joy: Seniors Program Facilitator Wanted! Are you someone who is enthusiastic for senior well-being and have a passion for creating vibrant and engaging programs? Caledon Meals on Wheels (CMOW) is seeking a dynamic individual to become our next part-time Seniors Program Facilitator. This is your chance to lead, inspire, and bring a touch...

  • Senior Operations Director

    1 day ago

    Bolton, Canada EVEREST TRANSPORTATION INC Full time

    Job Title: Senior Operations Director - LogisticsCompany Overview:Everest Transportation Inc is a leading transportation company seeking an experienced Senior Operations Director to lead our logistics operations. As a key member of our management team, you will be responsible for overseeing the daily operations of our logistics department, ensuring seamless...

  • Senior Executive Leader

    3 weeks ago

    Bolton, Canada EVEREST TRANSPORT GROUP Full time

    Job SummaryWe are seeking a highly skilled Senior Executive Leader to join our team at EVEREST TRANSPORT GROUP. As a key member of our leadership team, you will be responsible for driving business growth and development through strategic planning and execution.Key ResponsibilitiesDevelop and implement organizational policies and programs to drive business...

  • Senior Development Manager

    3 weeks ago

    Bolton, Canada A&G THE ROAD CLEANERS LIMITED Full time

    A&G THE ROAD CLEANERS LIMITED is seeking a highly skilled Senior Development Manager to lead our development team. The ideal candidate will have a strong background in education and experience in managing resources to implement organizational policies and programs.The successful candidate will be responsible for allocating material, human, and financial...

  • Senior Operations Manager

    3 weeks ago

    Bolton, Canada Zoom X Logistics Full time

    Job Summary: We are seeking a highly skilled Senior Operations Manager to lead our organizational development efforts at Zoom X Logistics. The ideal candidate will have a strong background in general management, with experience in allocating resources, establishing financial controls, and formulating policies.Key Responsibilities:Develop and implement...

  • Senior Operations Manager

    4 weeks ago

    Bolton, Canada Fleetex Transport Full time

    Job SummaryFleetex Transport is seeking a highly skilled Senior Operations Manager to lead our organizational development efforts. As a key member of our leadership team, you will be responsible for allocating resources, establishing departments, and coordinating work across regions. Your expertise in financial and administrative controls, promotional...

  • Senior Sales Manager

    3 weeks ago

    Bolton, Canada Mattox Employment services inc Full time

    Job SummaryWe are seeking a highly skilled Senior Sales Manager to lead our sales team in building relationships with business clients and managing negotiations of sales contracts. The ideal candidate will have a strong background in sales and marketing, with excellent communication and leadership skills.Key ResponsibilitiesLead sales team in building...

  • Senior Operations Manager

    3 weeks ago

    Bolton, Canada Zoom X Logistics Full time

    Job Summary: We are seeking a highly skilled Senior Operations Manager to join our team at Zoom X Logistics. The ideal candidate will have a strong background in organizational development and a proven track record of success in managing complex operations.Key Responsibilities:Develop and implement organizational policies and programs to drive business...

  • Senior Operations Manager

    3 weeks ago

    Bolton, Canada Zoom X Logistics Full time

    At Zoom X Logistics, we are seeking a highly skilled Senior Operations Manager to lead our team in achieving exceptional results. The ideal candidate will have a strong background in logistics and operations management, with a proven track record of success in allocating resources, coordinating teams, and establishing financial controls.The Senior Operations...

  • Senior Operations Director

    3 weeks ago

    Bolton, Canada Tuff Trucking Inc. Full time

    Job Title: Senior Operations DirectorJob Summary: We are seeking a highly skilled Senior Operations Director to join our team at Tuff Trucking Inc. The ideal candidate will have a strong background in operations management and be able to lead our organization to success.Key Responsibilities:Allocate resources to implement organizational policies and...

  • Senior Sales Manager

    3 weeks ago

    Bolton, Canada Mattox Employment services inc Full time

    As a Senior Sales Manager at Mattox Employment services inc, you will be responsible for leading a team of sales professionals in building relationships with business clients and managing negotiations of sales contracts. You will also oversee payroll administration, arrange training for staff, and work with the marketing department to understand and...

  • Senior Executive Leader

    3 weeks ago

    Bolton, Canada Benco Health Services Inc. Full time

    Job SummaryWe are seeking a Senior Executive Leader to join our team at Benco Health Services Inc. The ideal candidate will have a strong background in strategic business development and organizational management.Key ResponsibilitiesDevelop and implement organizational policies and programs to drive business growth and success.Lead and manage a team of 16-20...

  • Senior Marketing Director

    3 weeks ago

    Bolton, Canada EVEREST TRANSPORT GROUP Full time

    Job Title: Senior Marketing DirectorAbout the Role:We are seeking a highly skilled Senior Marketing Director to join our team at Everest Transport Group. As a key member of our leadership team, you will be responsible for developing and implementing marketing strategies that drive business growth and revenue.Key Responsibilities:Develop and execute marketing...