Marketing Coordinator Web, Internship
4 days ago
About myGwork - LGBTQ+ Business Community
myGwork is an inclusive employer and a member of the largest global platform for the LGBTQ+ business community. We are committed to creating a workplace where everyone can thrive.
Job Description
We are seeking a data-driven marketing professional to join our team as a Marketing Manager responsible for Demand Generation. In this role, you will be owning the development and execution of complex SEO strategies to grow organic traffic, while establishing product-driven marketing initiatives with comprehensive customer segmentations to deliver measurable impact.
Key Responsibilities
- Develop and Implement Comprehensive SEO Strategies
- Design and execute data-driven SEO strategies to drive growth and increase organic traffic.
- Analyze and Improve Website Content and Structure
- Work with our developers to analyze website content, structure, and metadata to improve organic search rankings and visibility for both desktop and mobile users.
- Collaborate with Product Team
- Collaborate with the Product team to ideate, design, and test new website features and functionality that enhance the customer journey.
- Manage A/B and Multivariate Testing
- Manage A/B and multivariate testing to determine the most effective marketing campaigns, website experiences, and performance.
- Conduct Market and Customer Research
- Work with our Engagement Marketing Manager to conduct market and customer research to develop an in-depth understanding of our target audience and their online behavior to optimize keyword targets and onsite conversions.
- Partner with Brand Marketing Manager
- Partner with the Brand Marketing Manager to ensure new content campaigns are optimized for search and increased click-through rate (CTR).
- Generate Comprehensive Reports
- Generate comprehensive reports on key performance metrics and present insights with cross-functional stakeholders.
- Stay Up-to-Date with Industry Trends
- Stay up-to-date on the latest SEO, SEM, and product marketing trends to continuously improve our online presence.
Basic Qualifications
- 5+ years of professional non-internship marketing experience.
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
- Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
- Experience with A/B testing, especially around audience segmentation and targeting.
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.).
Preferred Qualifications
- Experience developing and executing complex, data-driven SEO strategies utilizing SEO tools and techniques, including keyword research, on-page/technical optimization, and performance monitoring.
- Tableau, SQL, and Salesforce experience.
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