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Chief Marketing Officer

2 months ago

Old Toronto, Ontario, Canada BDO Full time
About the Role

We are seeking a highly skilled and experienced Chief Marketing Officer to join our team at BDO. As a key member of our leadership team, you will be responsible for developing and executing our marketing strategy, driving business growth, and shaping our brand identity.

Key Responsibilities
  • Marketing Strategy Development
    • Collaborate with cross-functional teams to synthesize and integrate brand, market, and business needs into our marketing activities.
    • Lead the development, execution, refinement, and communication of our comprehensive marketing strategy aligned with our mission, vision, and values.
  • Market Insights and Data Analysis
    • Utilize market insights and data to anticipate future trends and market behavior, ensuring our marketing efforts remain agile and responsive.
  • Team Leadership and Development
    • Cultivate a culture of continuous innovation and collaboration within the marketing team, encouraging experimentation and creativity to drive growth and market differentiation.
    • Lead a highly effective and efficient marketing team delivering enterprise solutions and impactful employee experiences supported by collaborative internal and external partnerships.
  • Brand Management and Communications
    • Establish yourself as a national thought leader in marketing, shaping the direction of future industry trends and best practices.
    • Build strategic partnerships and collaborations to amplify our brand presence and influence in the market.
    • Drive cross-functional alignment to ensure cohesive and integrated marketing efforts.
  • Performance Metrics and Reporting
    • Define key performance metrics and regularly report on marketing effectiveness, budget utilization, and ROI.
Requirements
  • Leadership Experience
    • Bring proven leadership in taking an organization to the next level of growth with demonstrated successful execution while operating in complex and fluid environments with multiple stakeholders.
  • Marketing Expertise
    • Be an expert in people-centered design and create followership and buy-in with your passion.
    • Have a successful record of results leading the marketing function of a large, multi-faceted professional services or comparable organization.
  • Education and Certifications
    • Hold a university degree ideally supplemented by a recognized designation, certification, or Masters/Ph.D.
  • Personal Qualities
    • Demonstrate a service mind-set and highest standards of ethics, integrity, and professionalism.
    • Bring a demonstrated track record of successfully building and elevating a brand to top-tier status through strategic positioning, innovative marketing campaigns, and consistent brand messaging across multiple channels.
About BDO

BDO is a firm built on a foundation of positive relationships with our people and our clients. We are committed to providing an environment where you can be successful in the following ways:

  • We enable you to engage with how we change and evolve, being a key contributor to the success and growth of BDO in Canada.
  • We help you become a better professional within our services, industries, and markets with extensive opportunities for learning and development.
  • We support your achievement of personal goals outside of the office and making an impact on your community.

We are committed to a workplace culture of respect, inclusion, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity, and sexual orientation.