Chief Marketing Officer

4 weeks ago

Toronto, Ontario, Canada BDO Full time
Chief Marketing Officer

BDO is seeking a visionary Chief Marketing Officer to drive our market presence and innovation forward. As a key member of our leadership team, you will play a pivotal role in shaping our brand, strategy, and culture.

Your Opportunity

As our Chief Marketing Officer, you will be responsible for developing and executing our comprehensive marketing strategy, aligning with our mission, vision, and values. You will lead a high-performing marketing team, driving enterprise solutions and impactful employee experiences through collaborative internal and external partnerships.

Key Accountabilities
  • Collaborate across the organization to synthesize and integrate brand, market, target client, and business/service line needs into our marketing activities.
  • Lead the development, execution, refinement, and communication of our comprehensive marketing strategy.
  • Utilize market insights and data to anticipate future trends and market behavior, ensuring our marketing efforts remain agile and responsive.
  • Cultivate a culture of continuous innovation and collaboration within the marketing team, encouraging experimentation and creativity to drive growth and market differentiation.
  • Champion new approaches, technologies, and methodologies to stay ahead of the competition.
  • Establish yourself as a national thought leader in marketing, shaping the direction of future industry trends and best practices.
  • Lead a highly effective and efficient marketing team delivering enterprise solutions and impactful employee experiences supported by collaborative internal and external partnerships.
  • Build strategic partnerships and collaborations to amplify our brand presence and influence in the market.
  • Drive cross-functional alignment to ensure cohesive and integrated marketing efforts.
  • Collaborate with stakeholders to identify marketing needs and opportunities, designing and implementing customized marketing programs to drive business growth and revenue.
  • Ensure that BDO's marketing programs are compliant with all relevant regulations and laws, such as those related to privacy and inclusion, equity, and diversity.
  • Define key performance metrics and regularly report on marketing effectiveness, budget utilization, and ROI.
  • Develop and execute strategies for managing digital assets, including social media platforms and website, to enhance brand presence and engagement.
  • Utilize data analytics and market research to project a profound understanding of clients' needs and preferences, incorporating client engagement, feedback mechanisms, and satisfaction metrics such as Net Promoter Score (NPS).
Success Metrics
  • You demonstrate BDO's core values through all aspects of your work: Integrity, Respect, and Collaboration.
  • You understand your clients' industry, challenges, and opportunities; clients describe you as positive, professional, and delivering high-quality work.
  • You identify, recommend, and are focused on effective service delivery to your clients.
  • You share in an inclusive and engaging work environment that develops, retains, and attracts talent.
  • You actively participate in the adoption of digital tools and strategies to drive an innovative workplace.
  • You grow your expertise through learning and professional development.
Your Experience and Education
  • You bring proven leadership in taking an organization to the next level of growth with demonstrated successful execution while operating in complex and fluid environments with multiple stakeholders.
  • You are an expert in people-centered design and create followership and buy-in with your passion.
  • You have a successful record of results leading the marketing function of a large, multi-faceted professional services or comparable organization.
  • You have an ability to interpret, prepare, and communicate key messages in a clear, concise, and compelling manner.
  • You are a data-driven individual who generates and executes ideas at strategic and tactical levels.
  • You bring 15+ years of demonstrated experience building, designing, and implementing enterprise-wide client and markets strategies, teams, and programs, five of which are in a strategic leadership capacity.
  • You have a track record of coaching a high-performing, collaborative team in a fast-paced, service-driven environment with proven ability to lead a large, geographically dispersed team.
  • You demonstrate a service mind-set and highest standards of ethics, integrity, and professionalism.
  • You bring extensive experience building innovative, forward-thinking strategies that contribute to a strong, high-performing learning culture.
  • You hold a university degree ideally supplemented by a recognized designation, certification, or Masters/Ph.D.
  • You have a demonstrated track record of successfully building and elevating a brand to top-tier status through strategic positioning, innovative marketing campaigns, and consistent brand messaging across multiple channels.

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