Digital Marketing Leader
2 weeks ago
We are Oligo Professionnel, a high-end hair care products manufacturer sold in salons across North America.
Our fast-paced environment values passion, drive, and commitment to excellence.
This is an opportunity for those passionate about quality and beauty.
The Social Media Manager will create and execute our social media strategy under the direction of the Marketing Director.
Solid social media experience, excellent communication skills, and attention to detail are required.
This leader will guide cross-functional teams in creating content and engaging with our community.
Main Job Tasks:
• Develop and manage social media strategies across channels: Instagram, TikTok, Pinterest, LinkedIn...
• Analyze data and performance metrics to measure campaign effectiveness and improve ROI.
• Collaborate with the creative team to produce marketing materials, including graphics, videos, and written content.
• Manage the social media and influencer budget to maximize impact.
• Stay up-to-date with industry trends, tools, and technologies to keep our marketing efforts cutting-edge.
Responsibilities include executing and optimizing social media platforms, creating engaging content, and overseeing the company website and email marketing strategies.
A Bachelor's degree in marketing, business, communications, or a related field, along with 3+ years of digital marketing experience, preferably in a managerial role, is required.
Experience in the beauty industry is an asset.
Key Competencies:
• Proven experience in developing and implementing social media plans.
• Knowledge of design software (InDesign, Illustrator, Photoshop, etc.) is an asset.
• Fluency in English and French (spoken, read, and written) is required.
• Strong understanding of social media marketing, email marketing, content marketing, and influencer marketing.
Excellent communication and time management skills are necessary to lead internal teams and customer relationships.
A competitive salary range of $60,000 - $80,000 per year, depending on experience, is offered for this role.
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