Innovation Strategist

5 days ago


Burnaby, British Columbia, Canada Victoria Netwitt Full time
Victoria Newitt Recruitment Inc has been retained by our 'Client' to find an experienced Innovation Strategist to help drive aggressive growth through new product innovation for both brands. Our 'Client' are looking to double their business across North America over the next three years. They believe in environmental sustainability and community impact, and their one brand vision is to change the world through plant-based living, while their other brand vision is to create a happier planet. A Bit About You:

You are attracted to mission and value-based brands as a way to make an impact, believe in the values of sustainability + ethical living, and have a passion for growth, are eager to learn and grow as a marketer. You love being a part of a high performing marketing team, are open to being agile, to test + learn when you don't know the answer and to pivot direction with new information, possess the ability to show hustle, be scrappy at times and find creative solutions, thrive in a fast-paced environment + aren't afraid to get your hands a bit dirty, and pay attention to the details and are a great problem solver when fires are burning. Key Responsibilities:

Development of Innovation roadmap to deliver long term sales and profit growth, lead innovation through an internal stage gate process, conducts research as needed to gain consumer insights and assess innovation opportunities, develops product concepts to facilitate the volume and profit growth in support of annual objectives, develops forecasts and budgets for new products and participates in the overall company innovation stage gate, commercial team and budgeting process, leads commercialization of select innovation projects, manages the Innovation and marketing programs on time and within budget, leads cross-functional teams effectively to achieve stated objectives, works collaboratively with the Brand Marketing team, prepares Sales and Trade presentations to proactively engage partners in strategic innovation projects, be an effective leader of the Marketing Team and create effective working relationships across internal and external departments, evaluates market reactions to product launches, making timely adjustments to strategies and plans (including formulations, packaging and merchandising approaches) to meet changing market and competitive conditions, remains current on our industry and general marketing knowledge. Keeps Management informed on developments.

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