Influencer and Content Strategist

2 days ago


London, Ontario, Canada tbk Creative Full time
Key Responsibilities:

- Develop, implement, and manage social media strategies across various platforms (e.g., Facebook, Instagram, LinkedIn, TikTok) to drive brand awareness, engagement, and lead generation.

- Create, curate, and manage content calendars that introduce new content types and formats while adhering to best practices to keep clients' social presence dynamic.

- Produce, curate, and oversee daily social media content (including text, images, videos, and infographics) that resonates with target audiences.

- Engage with local communities and attend client events to capture content, foster relationships, and enhance brand presence.

- Analyze social media performance metrics using analytics tools to measure campaign effectiveness and provide actionable insights for optimization.

- Regularly review and adjust social media KPIs with clients to ensure alignment with their evolving goals and objectives.

- Collaborate with the creative team to produce visually compelling content that aligns with client brand guidelines.

- Stay updated on industry trends, platform updates, and best practices to maintain cutting-edge social media strategies.

- Conduct social media audits and competitor analysis to identify growth opportunities and improve client performance.

- Prepare and deliver reports and presentations on social media performance for clients and internal stakeholders, offering insights and recommendations as a trusted advisor.
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