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Program Specialist, Search Engine Optimization/Information Architecture Expert
1 month ago
We are seeking a highly skilled Program Specialist to join our team at the Canadian Institute for Health Information. As a key member of our organization, you will play a pivotal role in the evolution of Canada's health care systems.
About Us
The Canadian Institute for Health Information is a not-for-profit organization that provides essential information on Canada's health systems. Our mission is to improve health outcomes by providing data-driven insights and analysis.
Job Summary
The Program Specialist will be responsible for maintaining the search engine optimization of our website, including the execution of on-page and off-page strategies, and performance analysis. This role will also aid in determining the information structure for our digital ecosystem.
Key Responsibilities
- Conduct comprehensive technical SEO audits and use findings to improve content organization, crawlability, and indexability.
- Support the creation and implementation of SEO and information architecture standards.
- Monitor and evaluate website performance to make informed recommendations on optimizing search, navigation structures, labels, tags, and content organization.
- Provide and present recommendations about URL structure, schema markup, internal linking, robots.txt, and global navigation.
- Perform keyword research in alignment with client objectives and business goals.
- Write effective copy and SEO-related data, such as titles and descriptions.
- Implement and maintain the enterprise Information Architecture strategy.
- Prepare and present education outreach materials for stakeholders regarding policies, standards, and best practices governing information architecture and SEO.
- Stay informed on SEO best practices and industry trends.
Requirements
- University degree in Computer Science, Business, Marketing, Information Architecture, Human Computer Interaction, Library and Information Sciences.
- Minimum 3-5 years' experience applying SEO principles, including writing SEO-rich web copy, tags, titles, and page descriptions.
- Minimum 3 years' experience supporting the content organization, labeling, navigation, search, taxonomy, and information architecture of a web site.
- Experience producing site maps, search and navigational structures, taxonomy models, and other information architecture patterns.
- Fundamental knowledge of SEO principles: keyword research, on-page optimization, and technical SEO.
- Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling.
- Familiarity with HTML, CSS, JavaScript, search algorithms, and ranking methods.
- Demonstrated experience with delivering actionable customer insights and marketing effectiveness analysis.
- Excellent analytical and problem-solving skills with a strong attention to detail.
- Excellent interpersonal skills and ability to collaborate/negotiate with various technology and business stakeholders.
- Excellent verbal and written skills with the ability to communicate and present effectively to both a technical and business audience at various levels.
- Fluency in English is required, bilingualism in both official languages is an asset.
- Ability to meet occasional travel requirements.
What We Offer
We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. If you are a motivated and detail-oriented individual with a passion for search engine optimization and information architecture, we encourage you to apply for this exciting opportunity.
How to Apply
Please submit your application, including your resume and cover letter, to our website at www.cihi.ca. We thank all those who apply, however, only candidates selected for an interview will be contacted.
Employment Equity
The Canadian Institute for Health Information is committed to fostering an inclusive, barrier-free, and accessible environment. Part of this commitment includes arranging accommodations to ensure an equitable opportunity to participate in the recruitment and selection process. If you require an accommodation, we will work with you to meet your needs.
