Customer Relationship Management Director

4 weeks ago

Old Toronto, Canada Travelopia Full time

Job Title: Customer Relationship Management Director

Job Summary:

Travelopia, a leading specialist travel group, seeks a highly skilled Customer Relationship Management (CRM) Director to join our Marketing team. In this role, you will be responsible for developing and executing CRM strategies and loyalty programs to drive customer engagement, repeat, and referral business, and brand loyalty.

Key Responsibilities:

  • Develop and implement CRM strategies to improve customer engagement and dedication.
  • Design and optimize customer journeys using sophisticated marketing technologies and campaign automation tools.
  • Manage and lead email marketing campaigns, incorporating additional channels as needed.
  • Analyze customer data to identify insights and opportunities for personalized marketing efforts.

Loyalty Program Management:

  • Own the strategy, development, and execution of our loyalty program.
  • Drive initiatives to increase customer repeats, referrals, and overall customer value.
  • Develop and implement surprise-and-delight tactics to enhance the customer experience.

Requirements:

  • 7+ years of experience in CRM, with experience owning dedication programs, preferably in Direct and B2B channels.
  • Bachelor's degree in Marketing, Business, or a related field.
  • Consistent track record of developing and implementing successful CRM and loyalty strategies.
  • Authority level proficiency with Salesforce and other CRM platforms, marketing automation tools, and data analytics.

What We Offer:

  • Competitive base and variable compensation.
  • Health Insurance and RRSP.
  • Career progression opportunities.
  • Travel benefits.
  • Variety of employee discounts and offers.

Travelopia's Commitment: We believe in creating a diverse, equitable, and inclusive environment where everyone can flourish. We strive to remove barriers and ensure a work environment that is open, accessible, and inclusive.

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