Digital Analytics Strategist
2 days ago
Tata Consultancy Services is a leading IT services, consulting, and business solutions organization with over 55 years of experience in partnering with large businesses to drive transformation journeys. Our proactive stance on climate change and commitment to sustainability have earned us recognition in leading indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index.
About the Role:
We are seeking an experienced Digital Analytics Strategist to join our team. As a key member of our analytics team, you will be responsible for configuring and deploying Adobe Analytics tools to capture key performance data, collaborating with developers to ensure accurate data collection, and analyzing website performance and user behavior to generate actionable insights and recommendations.
Responsibilities:
- Configure and deploy Adobe Analytics tools to capture key performance data
- Collaborate with developers to ensure accurate data collection and tag implementation
- Monitor and analyze website performance and user behavior
- Generate actionable insights and recommendations to optimize digital strategies
- Communicate findings and insights clearly to technical and non-technical stakeholders
- Identify opportunities for A/B testing and personalization using Adobe Target
- Support the design and implementation of experiments to improve performance
- Conduct training sessions for teams on Adobe Analytics tools and best practices
- Maintain detailed documentation of analytics processes, configurations, and workflows
Requirements:
- Strong understanding of JavaScript, HTML, and web tagging technologies
- Strong data analysis, visualization, and storytelling skills
- Proficiency in Excel, SQL, and visualization tools (e.Tableau, Power BI)
- Good years of hands-on experience in Adobe Analytics implementation and analysis
- Experience in eCommerce, marketing, or a digital environment is a plus
- Ability to manage multiple projects and meet deadlines
- Knowledge of GDPR and data privacy best practices
What We Offer:
- Competitive salary: $120,000 - $180,000 per year, depending on experience
- Opportunity to work with a leading global company in the field of digital transformation
- Collaborative and dynamic work environment
- Comprehensive benefits package, including health insurance, retirement savings plan, and paid time off
How to Apply:
Please submit your resume and cover letter to apply for this exciting opportunity.
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