Marketing Data Analyst

4 weeks ago


Toronto, Ontario, Canada Pet Supermarket Full time

About the Role

We are seeking a highly skilled Marketing Data Analyst to join our team at Pet Supermarket. As a Marketing Data Analyst, you will play a crucial role in helping us drive engagement and increase brand loyalty through data and analytical thinking.

Key Responsibilities

  • Develop and execute data-driven strategies to enhance our customer loyalty and retention programs.
  • Collaborate with cross-functional teams to develop and implement data-driven solutions that enhance customer loyalty and drive business growth.
  • Analyze customer deciles, behaviors, and basket analysis to recommend and create innovative personalization strategies.
  • Conduct data analysis to uncover insights into customer behavior, loyalty program effectiveness, and market trends.
  • Establish reporting and monitor performance to measure the impact of loyalty programs and customer engagement initiatives.

Requirements

  • 3+ years' experience in Marketing Analytics or Loyalty Marketing.
  • Bachelor's degree in data science, statistics, quantitative economics, mathematics, marketing, economics, engineering, or operations research.
  • Promotional analysis experience, specifically with Business Intelligence (BI) cubes, SQL, Tableau, or similar analysis tools.
  • Exposure to Salesforce Marketing Cloud, Salesforce Commerce Cloud, and Snowflake.
  • Comfortable presenting highly analytical findings and translating them into business opportunities and recommendations.

About Us

Pet Supermarket is an equal opportunity employer.


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