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Job Summary
The Sales Representative - Wholesale will be responsible for achieving sales targets and delivering growth by regularly visiting customers to provide best-in-class service, maximizing their call cycle based on customer profile and the Luxottica Loyalty Rewards program.
Key Responsibilities
- Achieve monthly, quarterly, annual sales, average unit price, distribution and door productivity targets for each of the brand collections they carry.
- Develop and adhere to an effective call plan to achieve desired service frequency of customer visits, with a goal of regularly visiting all customers in a 4-12 week rotation or less (with Diamond, Platinum, Gold and Silver priority coverage).
- Regularly visit customers to ensure brand visual merchandising - refreshes POP materials regularly along with board space to reflect brand positioning and support sell through of product.
- Log visits in One Sales Suite.
- Utilize reports, trainings, samples, hardware/software to effectively manage the customer relationship and to enhance sales effectiveness.
- Proactively manage distribution in their territory based on brand guidelines.
- Build strong working relationships at all levels within the practices and businesses they manage.
- Utilize all brand materials to conduct regular customer trainings to reinforce knowledge and ensure message to the end-patient/consumer is translated consistently with the brand positioning.
- Remain current on trends affecting the business.
- Cultivate existing customer base with regular visits to their location, while continuously prospecting for new potential in the market.
- Collaborate with sales counterparts (i.e. other brand divisions, Essilor, etc) in delivering broader synergy programs.
- Participate in and represent Luxottica in local, regional and national trade shows.
- Develop an effective business plan by leveraging Luxottica Rewards program, tools, and resources to demonstrate ROI and deliver sales growth.
- Submit weekly/monthly/quarterly metrics to leadership in order to further develop and support growth strategies.
- Attend required corporate training sessions, conference calls, team meetings and appointments within the district.
- Develop and conduct trunk shows and other patient/consumer events in top practices to create awareness for brands and drive sales.
Requirements
- 2+ years (min) of direct sales experience with proven track record of results.
- Must be able to carry sample bags weighing at least 25 Ibs.
- Strong written and verbal communication skills.
- Proven sales performance and ability to increase revenues.
- Strong interpersonal skills and the ability to develop relationships.
- Excellent training and presentation skills.
- Strong visual merchandising background.
- Strong ability to problem solve and anticipate challenges in advance while proposing solutions.
- Strong PC skills, including Excel, Word and PowerPoint.
- Significant and regular field time required with overnights dependent on geography (up to 100% travel).
- Valid driver's license and eligibility to work in US.
- Ability to utilize personal car for work-related travel on a daily basis.
