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We are seeking a highly skilled and experienced Growth Marketing Director to lead our marketing efforts for a crypto sportsbook brand. As a key member of our team, you will be responsible for developing and executing a comprehensive marketing strategy to drive engagement, sales, and brand awareness across our global audience.
Key Responsibilities- Develop and execute a social media strategy across platforms to drive engagement, sales, and brand awareness.
- Manage a significant monthly ad and creative budget to achieve marketing goals.
- Build and manage thriving community properties across social media and gaming review sites to excite players and drive growth.
- Engage with players to gather valuable marketing insights and materials.
- Establish and adhere to internal social media content standards to set a high bar for brand value and credibility.
- Utilize user-generated content and influencer creative assets for paid and organic campaigns.
- Stay on the pulse of industry trends and developments in the iGaming and online sports betting space.
- Maintain a highly visible interactive social presence across platforms.
- Produce regular analytics reports and make data-driven decisions to optimize marketing efforts.
- 5+ years of professional social media experience in a marketing agency or startup.
- A portfolio of successful social media campaigns.
- Experience in iGaming, esports, or a related field.
- Knowledge of cryptocurrency and blockchain technology.
- Expertise in social media platforms, including Instagram, TikTok, Discord, Snapchat, Facebook, and Reddit.
- A creative eye and ability to edit content and create strong graphics.
- Natural ability to communicate and engage with target audiences.
- Impeccable writing, editing, and communication skills.
- Analytical skills and ability to extract social data and create reports.
- Experience with influencer marketing tools and platforms.
- Ability to create a robust system for influencer/creator CRM.
- Strategic approach to creator marketing, targeting multiple KPIs with an eye on ROAS and LTV.
- Negotiation mastery for creator campaigns.
- Extensive experience with six-figure monthly influencer/creator marketing spends.
KTeam is a leading provider of innovative solutions for the iGaming and online sports betting industry. We are committed to delivering exceptional results and building long-term relationships with our clients and partners.
