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Content Creation and Strategy Coordinator

1 week ago

Ottawa, Ontario, Canada Holland Bloorview Kids Rehabilitation Hospital Full time
Holland Bloorview's Vision and Mission

Holland Bloorview Kids Rehabilitation Hospital is Canada's largest pediatric rehabilitation hospital, serving over 8,500 families annually. Our vision is to support the most meaningful and healthy futures for all children, youth, and families. Providing both inpatient and outpatient programs and services, we are renowned for our expertise in partnering with clients and families to provide exceptional care.

As a top 40 Canadian research hospital fully affiliated with the University of Toronto, we offer an inspiring, inclusive, innovative, and collaborative work environment with competitive compensation and benefit packages. We are proud of our achievements, including being named one of Greater Toronto's Top Employers, Canada's Top Employers for Young People, and Canada's Most Admired Corporate Cultures.

Key Responsibilities
  • Develop and implement a comprehensive social media strategy that aligns with the hospital's and foundation's strategic plans – Transformative Care, Inclusive World: Holland Bloorview 2030 and Daring Together.
  • Execute and co-create the joint hospital-foundation social media strategy, by planning, coordinating, and producing rich multimedia content and campaigns for Holland Bloorview's social media and other external-facing owned channels.
  • Collaborate with internal departments and external partners to gather content and ensure consistent messaging.
  • Monitor account activity and engage in regular community management e.g., respond in a professional and timely manner to requests and incoming questions from the public, specifically for the hospital's LinkedIn.
  • Support and manage all hospital-affiliated social media account holders.
  • Collect and analyze social media metrics and provide regular reports on performance, insights, and recommendations for improvement.