Crypto Tech Stack Manager
2 weeks ago
Company Overview
Kraken is a leading crypto exchange that empowers individuals to discover and unlock the potential of crypto and blockchain technology.
We have a world-class team with members in 70+ countries who speak over 50 languages, fostering a diverse and inclusive environment for growth and innovation.
Job Description
We are seeking an experienced Crypto Tech Stack Manager to join our Marketing Technology and CRM Operations team. As a key member of this team, you will play a crucial role in managing Kraken's best-in-class technology stack towards good governance and continuous evolution.
This role will report to our Director of Marketing Technology and Operations, and collaborate cross-functionally with lifecycle marketing, product marketing, product management, and engineering teams to continue evolving our data infrastructure and technology features to support our marketing tactics across channels.
The Opportunity
- You will manage the operational needs of various MarTech tools such as access, usage management, and new integrations.
- You will develop and execute a MarTech roadmap and set corresponding goals to ensure stability and scalability.
- You will gather and translate marketing/business use cases into technical requirements.
- You will provide hands-on guidance for internal stakeholders and develop documentation as a playbook.
- You will ensure implementation of best practices for tool governance and marketing activation.
- You will troubleshoot tooling issues and coordinate resolution with vendors and/or internal stakeholders.
- You will address attribution and measurement needs across digital marketing channels, in collaboration with Engineering and Analytics.
- You will participate in the evaluation process for new vendors and coordinate implementation of new tools cross-functionally.
Required Skills and Qualifications
We are looking for an experienced professional with the following skills:
- 4+ years of experience with ESP management required (Braze, Klaviyo, Iterable, etc.).
- Expert knowledge of Google Analytics and Tag Manager.
- Experience with AppsFlyer and SimonData (or comparative CDP platforms).
- Familiarity with SQL and HTML/CSS.
- Familiarity with web and mobile app environments, SDK, and product lifecycle.
- An understanding of performance metrics as well as business/marketing analytics.
- Strong organization and project management skills.
- Strong crypto conviction and familiarity with our product offerings.
Salary
The estimated salary for this position is $120,000 - $150,000 per year, depending on experience.
Benefits
Kraken offers a competitive benefits package, including health insurance, retirement savings plan, and paid time off.
Location
This is a remote position, allowing you to work from anywhere in the world.
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