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Senior Marketing Data Analyst
1 week ago
**Marketing Data Analysis Opportunity**
IFG International Financial Group Ltd is seeking a Senior Marketing Data Analyst to support our marketing efforts in credit card acquisition and retention campaigns.
The successful candidate will conduct data analytics and insights, leveraging their expertise in SQL and SAS to drive business growth.
Responsibilities:
- Credit Card Program Analysis: Analyze credit card acquisition and retention campaigns to understand their impact on cardholders and clients.
- Data Analytics & Insights: Evaluate campaign effectiveness using test vs. control and A/B testing methodologies.
- Client Behavior Analysis: Assess how marketing campaigns influence customer behavior and present key insights to senior management.
- Consultative Role: Collaborate with cross-functional teams and stakeholders to provide analytical expertise and strategic recommendations.
- Stakeholder Support: Address ad-hoc requests from business partners and ensure data-driven solutions align with organizational goals.
Requirements:
- Credit Card Industry Knowledge: Experience with credit card products, acquisition, and retention strategies.
- Business Analysis Experience: Minimum of 2 years in a business analysis or marketing analytics role.
- Technical Skills: Proficiency in SQL and SAS for data analysis and reporting.
- Educational Background: A bachelor's degree in computer science, Information Technology, Engineering, Business, Mathematics, or a related quantitative field.
