Strategic Product Marketing Professional
2 days ago
Become a part of ALK, a global pharmaceutical company specialized in allergy immunotherapy.
We provide an attractive working environment for individuals looking for both personal and professional development.
Job Description:
- Drive the development and execution of marketing tactics targeting healthcare professionals (HCPs).
- Support the Canadian commercial team by delivering impactful campaigns and driving brand growth through measurable and innovative omnichannel initiatives.
Key Responsibilities:
- HCP Marketing Material Development & Dissemination and omnichannel campaign management (50%).
- Adapt global HCP-targeted print materials that align to the brand strategy and local regulations in collaboration with external agencies and internal stakeholders.
- Plan and execute digital HCP journeys and omnichannel campaigns, leveraging insights to optimize engagement.
- Ensure proper implementation and continuous tracking of analytics and KPIs in alignment with local and global commercial team objectives, leveraging analytics tools and collaborative workflows.
- Seek and manage feedback from sales, medical and public affairs colleagues to the materials, and act as the bridge between cross-functional teams, ensuring alignment of goals, timelines, and deliverables.
- Oversee and manage approval workflows for all HCP materials and campaigns, ensuring regulatory compliance and timeliness.
Requirements:
- Bachelor's degree in Marketing, Business Administration, Life Sciences, or a related field.
- ~3+ years of experience in marketing and/or digital marketing.
- ~ Digital marketing experience required, including proficiency with related analytics tools.
About ALK:
ALK is a global pharmaceutical company specializing in allergy immunotherapy. We aim to provide a supportive work environment for individuals seeking professional and personal growth.
Salary: $80,000 - $120,000 per annum (estimated), depending on qualifications and location.
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