Strategic Product Marketing Professional

2 days ago


Toronto, Ontario, Canada ALK Full time
Product Marketing Manager

Become a part of ALK, a global pharmaceutical company specialized in allergy immunotherapy.

We provide an attractive working environment for individuals looking for both personal and professional development.

Job Description:

  • Drive the development and execution of marketing tactics targeting healthcare professionals (HCPs).
  • Support the Canadian commercial team by delivering impactful campaigns and driving brand growth through measurable and innovative omnichannel initiatives.

Key Responsibilities:

  • HCP Marketing Material Development & Dissemination and omnichannel campaign management (50%).
  • Adapt global HCP-targeted print materials that align to the brand strategy and local regulations in collaboration with external agencies and internal stakeholders.
  • Plan and execute digital HCP journeys and omnichannel campaigns, leveraging insights to optimize engagement.
  • Ensure proper implementation and continuous tracking of analytics and KPIs in alignment with local and global commercial team objectives, leveraging analytics tools and collaborative workflows.
  • Seek and manage feedback from sales, medical and public affairs colleagues to the materials, and act as the bridge between cross-functional teams, ensuring alignment of goals, timelines, and deliverables.
  • Oversee and manage approval workflows for all HCP materials and campaigns, ensuring regulatory compliance and timeliness.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, Life Sciences, or a related field.
  • ~3+ years of experience in marketing and/or digital marketing.
  • ~ Digital marketing experience required, including proficiency with related analytics tools.

About ALK:

ALK is a global pharmaceutical company specializing in allergy immunotherapy. We aim to provide a supportive work environment for individuals seeking professional and personal growth.

Salary: $80,000 - $120,000 per annum (estimated), depending on qualifications and location.



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