Digital Content Specialist

2 days ago

Nelson, Canada WhiteWater Ski Resort Full time
Job Description:

This role involves maintaining the resort's strong brand presence through social media and creating engaging visual and written content. You will work closely with the Sales & Marketing team to implement and execute the strategic marketing plan, focusing on social media, content generation, and visual/digital curation for marketing purposes.

Responsibilities:
  • Act as a Brand Ambassador of Whitewater Ski Resort
  • Work with the Sales and Marketing Director and the Marketing Coordinator to execute and deliver on the overall resort goals and the strategic marketing plan
  • Create consumable content for marketing collateral, social media channels, advertisements, and Resort partners
  • Utilize storytelling skills to bring the Whitewater brand to life across various platforms and mediums
  • Curate content from a variety of Whitewater partners including athletes, photographers, videographers, writers, and artists
  • Manage photo and video assets and track them
  • Oversee all Whitewater social media channels with support from the Sales & Marketing Coordinator and the Brand Director
  • Provide support with media and public relations as required
  • Familiarize yourself with all Whitewater and Nelson products, policies, and procedures
  • Support Whitewater's sustainability goals by collaborating on design and implementation of programs for waste reduction, energy efficiency, and environmental education
  • Assist in general administrative duties and other duties as assigned
Requirements:
  • 2 years of experience in marketing, communications, or social media within a business capacity
  • Diploma in Marketing, Communications, or another relevant field
  • Familiarity with video and camera equipment and photo/video editing software
  • Proficient with website management, social media, and performance-measuring tools
  • Experience adhering to brand standards with Adobe Creative Suite or other professional design software
  • Experience with Google Suite, Adobe Creative Cloud, Microsoft Office, and other collaboration tools such as Canva
  • Experience with Project Management software such as Basecamp is an asset
Estimated Salary:

$22-23 per hour, along with other perks and benefits

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