Marketing Brand and Media Manager

4 weeks ago

Markham, Ontario, Canada Brigholme Interiors Group Full time
About Brigholme Interiors Group

We are a leading provider of innovative office furniture solutions, dedicated to transforming ordinary offices into vibrant, dynamic workspaces. Our team is passionate about creating environments that boost creativity, foster collaboration, and enhance well-being.

Job Title: Marketing Brand and Media Manager

We are seeking an experienced and motivated Marketing Manager to join our team and help us shape the future of work environments. As a Marketing Brand and Media Manager, you will be responsible for developing, establishing, and maintaining Marketing strategies to meet our organizational objectives.

Key Responsibilities:
  • Develop and implement Marketing communication projects, including public relations, creation of client-facing materials, social media, and the development of the company's marketing program.
  • Coordinate and implement marketing communication projects, including public relations, creation of client-facing materials, social media, and the development of the company's marketing program.
  • Oversee brand strategy and ensure consistent messaging across all platforms, including digital, social, print, and physical presence.
  • Develop brand guidelines and ensure that all content (marketing materials, packaging, etc.) aligns with brand standards.
  • Understand and utilize all current and major social networking platforms to promote the Company's brand and culture.
  • Monitor trends in social media tools, trends, and applications and appropriately apply that knowledge to increase the use of social media at Brigholme.
  • Create promotions and communiques through support of our manufacturing partners.
  • Understand the needs of the prospective customer and create materials, incorporating the strategic similarities in goals between the Company and prospective clients.
  • Attend Brigholme Social events and enhance the companies voice and presence through online and offline channels.
  • Create company announcements and manage media relations and requests.
  • Maintain Electronic Library of material that can be used for bids and attend Bid Meetings and support on tenders as required.
  • Engage with manufacturers to integrate, learn, and maintain current with the Furniture Industry.
  • Ownership/Shared Ownership of My Resource Library and Ownership/Shared Ownership of Ceros - Presentation Platform.
  • Coordinate Demo Product requests for the Sales team/clients and create presentation/event material, as required, for the Strategic Sales Team.
  • Manage and maintain the company website (WordPress), ensuring Search Engine Optimization best practices are followed - Track, analyze, and report on the performance of all social media and email campaigns using website analytics tools (e.g., Google Analytics) and provide data-driven recommendations for optimization.
Requirements:
  • Bachelor/Diploma of Business Administration: Marketing concentration.
  • Professional and functional knowledge of business operations, sales, and marketing processes, and proposal development processes related to the office furniture industry.
  • Technical knowledge of communications and media – knowledge of media production, communication, and dissemination techniques and methods (including social media platforms).
  • Customer-focused – discovering what is important to the customer (internal and external) and responding to it.
  • Experience with Content Management Systems (CMS) such as WordPress.
  • Demonstrating detail orientation and analytical thinking, understanding the importance of doing quality work, adhering to the standard to prevent errors.
  • Understanding of the following Software: Microsoft 360, Adobe Creative Cloud, HubSpot, CRM Tool, Google Analytics, Google Ads, and SEM Rush.
  • Ability to organize and manage multiple priorities.
  • Must work effectively with Senior-level executives and staff.
  • Excellent oral and written communication skills.
  • Proven strategic thinking skills, initiative, and creativity.
  • Demonstrate the ability to work independently with little to no supervision. Understand the importance of teamwork and collaboration.
Benefits:
  • Competitive Salary.
  • RRSP Matching.
  • Vision, Health, and Dental Benefits, LTD, and Mental Health.
  • Opportunity to work with a dynamic and innovative team.
  • Professional development and growth opportunities.
  • Healthy collaborative and supportive work environment.
How to Apply:
  • If you are passionate about office furniture or design or interested in learning and have the skills and experience we are looking for, we would love to hear from you. Please submit your resume detailing your relevant experience and what interested you about this job posting and why you would be interested in working for Brigholme.

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