Lead Product Marketing Strategist for Global eCommerce Solutions

24 hours ago

Toronto, Ontario, Canada AfterShip Full time
About AfterShip

We are an automation platform that empowers eCommerce retailers to create and manage the world's best online shopping experiences.

Powering the tracking of over 4.4 billion order shipments for 20,000 eCommerce retailers like Amazon, Harry's, Samsung, and TOMS, we deliver innovative industry-leading SaaS solutions including smart product recommendation, shipment tracking, returns management, AI-predictive delivery estimates, email parsing, TikTok Shop management solutions, and more.

A Career at AfterShip

We have a strong product market fit, prioritizing solving real problems for our customers, resulting in a strong growth trajectory for the company.

We secured a $66 million Series B in 2021.

We operate with a flat team structure where you will have opportunities to contribute your ideas and take ownership over your work to create meaningful impact for the business and the customers we serve.

If you're looking for a vehicle to achieve your professional goals and work alongside fantastic teams, we invite you to join us.

Your Mission

We are seeking a Senior Product Marketing Manager to join our growing Marketing team.

You will be expected to bring innovative ideas and creative strategies to fuel our marketing engine growth and front-line enablement.

You will leverage your prior experience in SaaS software marketing and knowledge of the eCommerce industry to help craft positioning, messaging, lead go-to-market (GTM) strategies, and sales enablement.

About This Role

This role is part of AfterShip's Global Marketing team, reporting into the team lead of Product Marketing based in APAC.

As such, there may be the need to work outside of regular office hours for team meetings or in order to collaborate with members of the team in APAC up to twice a week.

Responsibilities
  1. Develop an in-depth technical understanding of AfterShip's products and features acting as a subject matter expert cross-functionally.
  2. Collaborate cross-functionally on the creation of high-quality product collateral including sales decks, product use cases, solution briefs, messaging guides, case studies, web content, blog posts, and other assets to maximize the effectiveness and diversified use of our products in the market.
  3. Drive GTM strategies and cross-functional coordination to facilitate rapid and successful product and solution launches, positioning, and sales enablement materials.
  4. Stay on top of industry trends, new technology, competitor dynamics, and ecommerce best practices to provide insights on GTM plans and enhance product messaging.
  5. Fuel our marketing engine and generate revenue demand with impactful data-driven product positioning, messaging, and thought leadership.
  6. Leverage a variety of data feedback loops to plan and execute user research programs and complete user journeys to distill insights and refine our profile target personas.
Requirements
  • 4+ years of B2B product marketing experience; 2+ years of proven and demonstrable experience in industry solution GTM and product launches.
  • Bachelor's Degree in business or technical discipline or equivalent years' experience (MBA or equivalent experience preferred but not required).
  • Prior experience working within a high-growth SaaS company is required; experience in sales enablement and asset creation in the eCommerce industry is required; experience in AI is strongly preferred.
About Our Offer

We offer competitive compensation and benefits, a remote-first/hybrid-flexible work setup, healthcare coverage from day 1, career progression & professional development, retirement plans including company match, invest in your learning + monthly book perk, in-office lunch and commuter benefits for those located in our hub locations.

We are an equal opportunity employer committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with the legislative requirements of this job's location.

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