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Retail Merchandising Manager
2 months ago
Job Summary: We are seeking a highly motivated and experienced Retail Merchandising Manager to join our team at Far Niente. The successful candidate will be responsible for growing brand awareness in the California grocery market, developing key relationships with store personnel, and overseeing retail shelf placement, in-store tastings, and display activity.
Key Responsibilities:
- Build Brand Awareness: Develop and execute strategies to increase brand visibility in major Chain retail accounts in California.
- Support Market Activities: Visit stores daily to support promotions, education, and tasting events, and provide feedback to management on market issues and opportunities.
- Collaborate with Distributors: Work with BBG distributor and Northern CA direct sales team to support execution in stores and create opportunities to display wines in partner accounts.
- Provide Data and Insights: Gather and provide key data to distributor Chain retail sales/merchandiser teams to inform their sales and marketing efforts.
- Identify Top Accounts: Analyze market conditions and identify top accounts to build relationships and drive growth.
- Execute In-Store Tastings: Regularly conduct in-store tastings throughout the CA market to educate customers and increase brand awareness.
- Build In-Store Displays: Design and implement in-store displays to support programming in retail Chain accounts.
Requirements:
- Industry Experience: Minimum 3 years of experience in the Wine & Spirits industry, with a focus on off-premises Chain retail.
- Education: 4-year college degree required.
- Age and Driver's License: Must be at least 21 years old and have a current driver's license with valid auto insurance coverage.
- Physical Demands: Ability to lift 45-55 pounds regularly and ascend/descend stairs.
- Communication Skills: Strong verbal, written, and negotiation skills.
Our Company Culture: We are an Equal Opportunity Employer committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other legally protected characteristics.