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Digital Transformation Consultant
2 months ago
We are seeking a highly skilled Digital Transformation Consultant to join our team at Dentsu International. As a Senior Consultant, Analytics Implementations, you will play a key role in empowering our clients to maximize their data and activate against it to pursue their goals.
The ideal candidate will have a strong background in digital analytics implementations and a passion for working with coding design and implementations. You will enjoy working with people, listening to their needs, and translating measurement requirements into important data capture solutions.
Key Responsibilities- Consult with clients and their agencies on projects requiring web analytics platform selection, implementation, and platform remediation.
- Install, configure, and debug web analytics services such as Google Analytics, Adobe Marketing Cloud, and others.
- Lead a team with site tag implementation, custom rules development, and use data layer elements for analysis through best-in-class Tag Management Solution platforms such as Google Tag Manager, Adobe Launch, or Tealium.
- Develop implementation documentation for client developers detailing page code requirements and data layer details to support shared business analysis needs.
- Provide oversight of quality assurance tests on tracking implementations.
- Offer best practices consulting services to clients in solving their web analytics platform strategy and technical needs.
- Partner with multiple teams within our client's organization and outside the company to ensure that best practices in metrics are being exposed to our client management and core website decision makers.
- Conduct platform training and knowledge sharing in web analytics for clients and the project team.
- Deploy and test analytics tools in mobile apps for iOS and Android devices, especially using the Firebase SDK.
- Work in development environments for building iOS or Android apps, including XCode and Android Studio.
- Work with Swift, Objective-C, Kotlin, or Java programming languages in the context of mobile applications.
- Be available during AST, EST, PT, or CST hours as many of our clients are in the Eastern, Pacific, or Central time zones.
- Report into the Manager, Analytics Implementations.
- Contribute to our approach to diversity, equity, and inclusion (DEI).
- Bachelor's degree or equivalent.
- Minimum 4 years on-the-job experience implementing web analytics tools such as Google Analytics or Adobe Analytics.
- Minimum 2 years' experience with web development.
- Comfortable presenting findings and providing training on analytics tool usage.
