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Marketing Director for Fraud Prevention

2 months ago

Toronto, Ontario, Canada Canadian Bankers Association Full time
{"Job Title": "Marketing Director for Fraud Prevention", "Job Description": "About the Canadian Bankers Association

The Canadian Bankers Association is the voice of more than 60 domestic and foreign banks that help drive Canada's economic growth and prosperity.

The CBA advocates for public policies that contribute to a sound, thriving banking system to ensure Canadians can succeed in their financial goals.

Job Summary

The Marketing Director for Fraud Prevention will be responsible for steering anti-scam and fraud awareness and education efforts, as well as creating linkages between other CBA initiatives, including financial literacy and stakeholder education.

This role will require a strong understanding of the banking sector and the ability to build collaboration and synergies with a range of partners and stakeholders to promote anti-scam and fraud awareness and protect Canadians and the Canadian economy.

Key Responsibilities
  • Develop and execute a strategic approach to increasing Canadians' awareness of how to prevent, respond, and educate themselves about scams and fraud.
  • Collaborate with the CBA team and stakeholders from diverse sectors to drive strategy and execution on education and awareness efforts.
  • Bring a blend of marketing, communications, and education savvy to campaign work, with a focus on creating effective and engaging content.
  • Work with the Strategy, Marketing & Communications team to evolve and amplify antiscam and fraud prevention messages in the CBA's financial literacy efforts.
  • Identify opportunities to promote and increase reporting and enforcement of scams and fraud, working with law enforcement and the Canadian Anti-Fraud Centre.
Requirements
  • 10+ years of experience in a communications/marketing function, with a strong track record in cross-sector collaboration and stakeholder engagement.
  • Proven ability to develop and execute multichannel campaigns aimed at diverse audiences.
  • Experience managing matrixed projects and leading public awareness and educational initiatives.
  • Strong relationship management skills, leadership ability, and team management experience.
  • Excellent writing skills and social media savvy, with experience designing and executing digital communications strategies.
About the Canadian Bankers Association

The CBA is an equal opportunities employer and welcomes applications from diverse candidates. We strive to provide a inclusive and accessible work environment for all employees.

Reasonable accommodations are available upon request for candidates throughout the recruitment process.

To apply for this position, please send your resume and accommodation requests, if needed, to the CBA's HR department, quoting the job title.

"}