Marketing Campaign Strategist

7 days ago

Toronto, Ontario, Canada SysAid Technologies Full time
Marketing Campaign Manager

At SysAid Technologies, we are on a mission to empower organizations by leveraging AI for their success. Our high-growth SaaS company has over 4000 customers in 140 countries, operating in 42 languages. Our AI-powered IT Service Management platform is used daily by over 100,000 system administrators and impacts the daily work of over 9 million end-users worldwide, fostering productivity and enabling organizations to achieve their goals.

As businesses worldwide accelerate digital transformation and adopt new technologies and workstyles, SysAid Technologies is poised to revolutionize the industry with its innovative suite of capabilities and exciting roadmap. As we grow, our employees grow with us.

As a Marketing Campaign Strategist, you will be responsible for planning, executing, and managing marketing acquisition campaigns to drive brand awareness and customer engagement, supporting our business objectives. Your role will encompass overall campaign management, including research, target audience segmentation, content development, execution, digital marketing campaign performance analysis, and tactical recommendations.

You will collaborate with cross-functional teams, including Sales Development, Sales, Product Marketing, and Communications, to drive results.

Key Responsibilities:

  • Develop and execute cross-channel marketing campaigns and programs focused on customer acquisition
  • Leverage digital marketing channels for campaign reach and engagement
  • Collaborate with cross-functional teams to create compelling marketing collateral that aligns with the brand's tone and positioning
  • Analyze data to understand prospects' pain points, behavior, and customer experience to identify opportunities and make data-driven recommendations
  • Track campaign performance, analyze data and metrics, and provide actionable insights and recommendations for campaign optimization
  • Collaborate closely with the rest of the Marketing team to execute joint plans that include clear objectives, key metrics, and outcomes to reach new customers and increase growth
  • Plan and execute regular events (in-person or webinars) to deepen relationships with prospects and nurture leads
  • Run ongoing A/B tests on different performance parameters and develop playbooks

Requirements :

  • Minimum of 3 years of experience in marketing for related B2B marketing roles in a global SaaS or tech company
  • Proven experience in campaign management and marketing with a track record of successfully executing marketing campaigns
  • Excellent knowledge of digital marketing tools and techniques, including social media platforms, email marketing software, post schedulers, and web analytic tools
  • Efficient project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines
  • Solid analytical and problem-solving skills to interpret campaign data, identify trends, and provide actionable insights
  • Excellent verbal and written English communication skills with an ability to simplify messaging and tell a compelling and engaging story
  • A self-motivated, result-driven, enthusiastic team player with great interpersonal skills
  • Proficiency in using CRM and Marketing Automation tools; advantage: Salesforce and Marketo
  • Bachelor's degree in business, marketing, or a related field

Estimated Salary: $80,000 - $120,000 per year, depending on location and experience

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