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Media Planning Coordinator

2 months ago

Toronto, Ontario, Canada dentsu Full time

About the Role

The Planning Coordinator is a crucial position in the day-to-day management of communications planning processes at Dentsu. This role requires a deep understanding of the media landscape in Canada and the ability to contribute actively to client accounts.

Key Responsibilities

  • Assist media planners in developing media strategies and tactical plans.
  • Ensure key information is provided to media operations and buying teams throughout the campaign lifecycle.
  • Utilize media planning and research tools to develop strategic communications plans based on execution strategy, rationale, and buy structure to deliver on campaign goals.
  • Collaborate with creative agencies to develop a holistic brand management and marketing planning process.
  • Assist in preparing reporting documentation for media planning teams and clients, demonstrating the strategy and rationale executed to deliver on campaign goals.
  • Work with Traffic Launch and Campaign Delivery teams to ensure flawless implementation of media plans.
  • Contribute to the overall campaign strategy and identify ways to improve and optimize campaign performance to meet client goals.

Requirements

  • Post-secondary degree or diploma in Media, Advertising, Business Administration, Marketing, or a related field.
  • Strong to advanced level MS Office skills, including Excel (Pivot Tables, VLOOKUP's), Outlook, PowerPoint, etc.
  • Excellent written and verbal communication skills.
  • Ability to work with cross-functional teams and multiple stakeholders.
  • Aptitude for priority management, managing multiple deliverables/work streams.
  • Ability to organize ideas and present information logically and sequentially.
  • Knowledge of media planning and research tools is considered a strong asset.