Chief Growth Officer, Banking and Finance

2 weeks ago

Calgary, Alberta, Canada Helcim Inc. Full time

About Helcim Inc.

We are a payment system that aims to be the most loved in the world. Our mission is to help small businesses thrive, which is at the core of our business model. We believe this approach is great for everyone involved.

Merchant Acquisition & Retention

  • We work with marketing leaders to develop strategies for acquiring customers through various channels, including paid media, search engine optimization (SEO) and search engine marketing (SEM), and content marketing.

Data-Driven Decision Making

  • Our team analyzes data to measure, track, and optimize all growth initiatives. We use tools like Google Analytics, HubSpot, Salesforce, and other performance tracking platforms to drive success.
  • We establish key performance indicators (KPIs) to measure success, including customer acquisition cost (CAC), customer lifetime value (CLTV), churn rate, conversion rates, and net revenue retention (NRR).
  • We implement A/B testing and other optimization strategies to continuously improve our marketing and sales funnels.
  • We build and manage a channel partner ecosystem, including affiliate networks and resellers.

Marketing & Brand Growth

  • We oversee all aspects of marketing strategy, including brand awareness, lead generation, content strategy, performance marketing, and public relations.
  • We use data and analytics to continually optimize both teams' performance by leveraging cross-functional data, such as website traffic and customer behavior.
  • We establish shared KPIs, targets, and key performance metrics that both teams contribute to, including new merchant acquisition, churn rates, and building out a commission structure.

Revenue Growth & Financial Oversight

  • We work closely with our finance team to track the effectiveness of growth initiatives and provide regular updates to executive leadership.

Tech Enablement & Tools

  • We oversee the optimization and integration of our tech stack, including marketing automation, CRM, analytics, and customer engagement tools.
  • We have a proven track record of scaling customer acquisition, improving retention, and driving growth in a fast-paced, high-growth environment.
  • We have expertise in growth marketing channels (SEO/SEM, paid media, social media, content marketing, etc.).
  • We possess strong leadership and team management skills, with experience building and leading cross-functional teams.
  • We excel in communication, both written and verbal, with the ability to present to executive leadership and investors.
  • We have strong analytical and data-driven decision-making skills.

    Becoming Part of Our Team

    We celebrate diversity, passion, and fellowship within our collective. It makes us stronger and more resilient.

    Benefits

    • We offer health and dental benefits, extended healthcare coverage for prescription drugs, vision care, paramedical services (e.g., massage therapy, nutrition counseling), mental health support, life insurance, critical illness insurance, disability insurance, and more.
    • We also provide a dedicated Health Spending Account (HSA) to cover additional expenses related to health and wellness.
    • Maternity and parental leave policies are designed to support our team members during this significant life phase.
    • We maintain flexible work arrangements, allowing some days to work from home while others require in-office attendance on Monday, Wednesday, and Friday.

    Training and Development

    We commit to developing our team's skills and knowledge, investing 50% of up to $500 per year in relevant training programs. This investment helps us stay ahead in a rapidly evolving industry. We hire people who are talented and passionate about their work. If you're looking for a challenge and an opportunity to grow, please consider joining our team.

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