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Digital Marketing Strategist for Automotive Brand

2 weeks ago

Scarborough Village, Ontario, Canada TuxMat Inc. Full time

Company Overview:

TuxMat Inc. is a leading manufacturer of premium, custom-fit car mats that combine style and functionality. Our mission is to become the top car accessory brand in North America.

We are seeking an experienced Digital Marketing Strategist to drive our social media presence and develop innovative marketing campaigns to engage our audience and increase brand awareness.

About the Role:

The Digital Marketing Strategist will be responsible for developing and implementing comprehensive digital marketing strategies to enhance our brand presence on various social media platforms. Key responsibilities include:

  • Creating engaging content for Facebook, Instagram, LinkedIn, TikTok, and YouTube
  • Managing day-to-day activities on all social media platforms, including content creation, posting, monitoring, and responding to comments and messages
  • Collaborating with the marketing team to align digital marketing efforts with overall marketing objectives and campaigns
  • Analyzing social media performance using key metrics and analytics tools to optimize strategies and improve results
  • Staying up-to-date with the latest trends, best practices, and emerging technologies in digital marketing and the automotive industry

Requirements:

To succeed in this role, you must have:

  • 7+ years of experience managing social media accounts for B2C brands, preferably in the automotive or related industries
  • Minimum 3 years in influencer marketing, demonstrating the ability to identify and engage influencers of various sizes, and proven success in activating influencer partnerships to improve revenue
  • Familiarity with platforms like Upfluence, GoAffPro, and Shopify Plus
  • Strong understanding of social media platforms, algorithms, and best practices
  • Excellent written and verbal communication skills, with a keen eye for detail and creativity
  • Proficiency in using social media management tools and analytics platforms such as Later, Meta Insights, TikTok Business Suite, and YouTube Insights
  • Ability to work independently and as part of a team in a fast-paced environment
  • Strong analytical skills with the ability to interpret data and make data-driven decisions

What We Offer:

We offer a competitive compensation package, opportunities for professional growth and development, and a dynamic work environment.