Social Media Manager

2 weeks ago

Scarborough Village, Ontario, Canada TuxMat Inc. Full time

Company Overview:

We specialize in premium, custom-fit car mats designed for precision-fit and extreme coverage, ensuring your vehicle's interior stays protected in style. Our mats combine premium aesthetics with effortless maintenance, thanks to their one-step cleaning design. With support for a wide range of car models, TuxMat delivers the perfect blend of function and luxury for every drive. As we continue to expand our reach, we are seeking a talented Social Media Manager to join our team and drive our social media presence to new heights.

Join us in our mission to become the leading car accessory brand in North America. If you're a creative and results-driven social media expert with a passion for cars, and you're used to being the face of a brand, we want to hear from you

Job Description:

The Social Media Manager will be responsible for developing and implementing strategies to enhance our brand presence, engage our audience, and drive traffic and conversions across various social media platforms. The ideal candidate has a proven track record of managing social media accounts for brands and will also be responsible for managing our influencer marketing program.

Responsibilities:

  • Develop and execute comprehensive social media strategies to increase brand awareness, engagement, and conversions
  • Create engaging and compelling content for social media channels, including but not limited to Facebook, Instagram, LinkedIn, TikTok, and YouTube
  • Manage day-to-day activities on all social media platforms, including content creation, posting, monitoring, and responding to comments and messages
  • Collaborate with the marketing team to align social media efforts with overall marketing objectives and campaigns
  • Conduct regular analysis of social media performance using key metrics and analytics tools to optimize strategies and improve results
  • Stay up-to-date with the latest trends, best practices, and emerging technologies in social media marketing and the automotive industry
  • Monitor competitor activity and industry trends to identify opportunities for growth and innovation
  • Build repeatable, scalable processes for prospecting and recruiting influencers; using creative techniques driven by previous experience
  • Build targeting strategy and lists, recruit new partners, affiliates, and influencers across primarily Instagram, TikTok and YouTube
  • Cultivate relationships with influencers and industry partners to expand our reach and amplify our brand message
  • Develop and manage social media advertising campaigns to increase reach, engagement, and conversions
  • Collaborate with internal teams, including customer service, and product development, to ensure cohesive messaging and brand consistency across all channels

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 7+ years of proven experience managing social media accounts for B2C brands, preferably in the automotive or related industries
  • Minimum 3 years in influencer marketing, demonstrating the ability to identify and engage influencers of various sizes, and proven success in activating influencer partnerships to improve revenue
  • Familiarity with platforms like Upfluence, GoAffPro and Shopify Plus is preferred.
  • Strong understanding of social media platforms, algorithms, and best practices
  • Ability to manage multiple detail-oriented assignments while keeping sight of overarching objectives
  • Excellent written and verbal communication skills, with a keen eye for detail and creativity
  • Proficiency in using social media management tools and analytics platforms such as Later, Meta Insights, TikTok Business Suite and YouTube Insights
  • Ability to work independently and as part of a team in a fast-paced environment
  • Strong analytical skills with the ability to interpret data and make data-driven decisions
  • Experience with social media advertising platforms, such as Facebook Ads Manager and TikTok Ads, is a plus
  • Passion for cars and automotive culture is highly desirable

What to Do Next:

Please attach your resume, cover letter, and portfolio or links to your social presence. Send us a quick Loom intro, introducing yourself and why you're interested in this role at TuxMat 

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