Cold Email Campaign Specialist
3 weeks ago
We are a passionate team of entrepreneurs dedicated to helping great businesses grow and thrive. Our mission is to build strong partnerships with our clients and team members, and to play long-term games with long-term people. As a remote company, we ensure that our team can deliver exceptional results from anywhere.
About Our ClientsWe work with successful B2B entrepreneurs in North America who are selling a proven product or service. These growth-oriented professionals are highly competent in sales and marketing, and they seek a reliable, long-term lead generation partner who delivers results and generates a great ROI.
About the RoleAs a Cold Email Campaign Specialist, you will build deep, trusting relationships with your clients. You will design and execute creative and effective cold email campaigns that convert prospects into leads, and you will monitor and optimize these campaigns to ensure lasting results.
Key Responsibilities- Account Management
- Act as the primary point of contact for all client communication, ensuring a high level of responsiveness.
- Keep clients engaged by leading bi-weekly check-ins to provide updates on performance, gather feedback, find ways to improve, and brainstorm new growth strategies.
- Drive client satisfaction by understanding their business intimately and ensuring their lead gen expectations are met.
- Retain clients by seeing to timely delivery of services and proactively identifying issues before they escalate.
- Foster a referral culture where satisfied clients feel compelled and enthusiastic to share their positive experience.
- Develop Cold Email Strategies
- Build audiences by understanding the client's target market and segmenting effectively to ensure the right message reaches the right person.
- Uncover the audience's pain points to present the most relevant offer and determine the best CTA to drive desired outcomes.
- Create compelling and concise email copy that not only captures attention but also encourages action.
- Follow industry best-practices for deliverability and compliance (CASL, CAN-SPAM).
- Optimize Outbound Campaigns
- Regularly review campaign analytics to ensure optimal deliverability and engagement.
- Continuously split test variations of email copy (subject lines, body content, CTAs) to determine what resonates best with the target audience.
- Regularly refresh content to avoid email fatigue among recipients.
- Analyze campaign responses to refine audience segments for better targeting in subsequent campaigns.
- Use insights from current campaigns to design new strategies, ensuring campaigns remain fresh and effective.
- Excellent Communication Skills
- Proven Ability to Write High-Performing Cold Emails
- 2+ Years of Experience in Cold Email Outbound or 3+ Years in Sales and Marketing in B2B Industries
- Ability to Work 8am to 4pm in North American Time Zones
- Professional Remote Work Setup
- Follow-Through
- Proactivity
- Honesty and Integrity
- Coachability
- Generous
- Efficiency
- Work Ethic
- Flexibility
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