Senior Marketing Operations Specialist
2 weeks ago
The Senior Field Marketing Manager role emphasizes cross-functional collaboration, creativity and experimentation, and a drive for measurable and impactful outcomes. You have incredible project management skills, able to organize, prioritize, multitask, and manage time effectively.
About ExploranceExplorance is a Montreal headquartered company that helps organizations around the world create a personalized journey of impact and fulfillment for their people.
Job SummaryWe are seeking a highly motivated and experienced Senior Field Marketing Manager to support our prospect and customer go-to-market sales teams at a regional level through all marketing channels. This includes industry conferences, Explorance-led events, virtual summits, social and integrated campaigns.
Key Responsibilities:- Drive integrated marketing strategy for North America including land and expand campaigns to generate growth from net new logos and the Explorance customer base.
- Plan, develop, execute, and optimize strategic and tactical marketing plans, programs, and campaigns, including communicating program details and results to stakeholders.
- Event Management: Identify key initiatives, organize events and conference participation, from planning to post-event analysis, focusing on new prospects, lead generation, and driving revenue.
- Able to outline pre-during-post strategy including follow up for optimized leads and conversion to pipeline results.
- Build deep relationships and establish credibility with sales leadership and sales teams to understand and help deliver on sales team priorities and goals.
- Embody a positive feedback loop for information sharing and knowledge transfer - you are the voice of your sales segment into marketing and the voice of marketing into your sales segment.
- Lead with optimism and partnership to collaborate with Product Marketing, Sales, Growth Marketing, and BDR teams for campaign buy-in and to meet industry benchmarks for SQL to SAO conversion.
- 5 or more years of B2B field marketing experience in SaaS.
- Proven ability to lead, execute, and evolve marketing programs based on performance data and feedback from multiple stakeholders.
- Proven track record and hands-on experience managing and prioritizing initiatives, campaigns, and deliverables simultaneously across multiple channels, with a focus on driving Sales goals.
- Experience designing and managing multi-channel B2B marketing programs targeting enterprise sized accounts.
- Experience with partner marketing is a bonus.
- Bachelor's Degree in Marketing, Communications, or related area.
- Excellent communication skills in English and French – verbal and written.
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