Digital Experience Analytics Lead
2 days ago
We are seeking a highly skilled Digital Analyst to join our team as a Digital Experience Analytics Lead. This role will be responsible for leading web analytics and digital media metrics, with a focus on visualizing the impact of our digital marketing content and campaigns.
Job SummaryThe Digital Experience Analytics Lead is a critical thinker and problem solver who is comfortable exploring data and formulating insights to drive action. As a cornerstone of the Web Team, you will report to the Director, Web Experience and work closely with internal stakeholders to develop and execute a measurement plan using available tools and data.
Main Responsibilities- Collaborate with the Digital and Marketing teams to build and develop a world-class digital B2B experience.
- Work with internal stakeholders on tracking requests, analyses, and reporting, and partner with Marketing and SalesOps, BI Teams, etc., to craft technical analytic tracking requirements.
- Own campaign, web, and SEO performance reporting across the organization; partner with marketing channel owners to resolve tracking issues and derive insights, optimizations.
- Answer key business questions through analyses, reporting, and dashboards using available toolsets (Google Analytics 4, Google Tag Manager, Excel, Looker Studio, Supermetrics, PowerBI, Salesforce, Tableau, etc.).
- Prepare executive-ready presentations summarizing findings and recommendations, and automate reports and dashboards that the organization finds valuable.
To succeed in this role, you will need:
- 3+ years of experience in marketing analytics, web analytics, or database marketing.
- 3+ years' experience working with web analytics packages (primarily using Google Analytics), and with various marketing channels to scope and implement their technical tracking requirements (pixels, URL tracking, etc.).
We offer a competitive salary range of $55,000-$75,000 CAD, along with a range of benefits and perks, including flexible work arrangements, learning and growth opportunities, tuition reimbursement, paid volunteer days, and more.
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