Digital Experience Analytics Lead

2 days ago


Kitchener, Ontario, Canada D2L Full time
About the Role

We are seeking a highly skilled Digital Analyst to join our team as a Digital Experience Analytics Lead. This role will be responsible for leading web analytics and digital media metrics, with a focus on visualizing the impact of our digital marketing content and campaigns.

Job Summary

The Digital Experience Analytics Lead is a critical thinker and problem solver who is comfortable exploring data and formulating insights to drive action. As a cornerstone of the Web Team, you will report to the Director, Web Experience and work closely with internal stakeholders to develop and execute a measurement plan using available tools and data.

Main Responsibilities
  • Collaborate with the Digital and Marketing teams to build and develop a world-class digital B2B experience.
  • Work with internal stakeholders on tracking requests, analyses, and reporting, and partner with Marketing and SalesOps, BI Teams, etc., to craft technical analytic tracking requirements.
  • Own campaign, web, and SEO performance reporting across the organization; partner with marketing channel owners to resolve tracking issues and derive insights, optimizations.
  • Answer key business questions through analyses, reporting, and dashboards using available toolsets (Google Analytics 4, Google Tag Manager, Excel, Looker Studio, Supermetrics, PowerBI, Salesforce, Tableau, etc.).
  • Prepare executive-ready presentations summarizing findings and recommendations, and automate reports and dashboards that the organization finds valuable.
Requirements and Qualifications

To succeed in this role, you will need:

  • 3+ years of experience in marketing analytics, web analytics, or database marketing.
  • 3+ years' experience working with web analytics packages (primarily using Google Analytics), and with various marketing channels to scope and implement their technical tracking requirements (pixels, URL tracking, etc.).
What We Offer

We offer a competitive salary range of $55,000-$75,000 CAD, along with a range of benefits and perks, including flexible work arrangements, learning and growth opportunities, tuition reimbursement, paid volunteer days, and more.



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