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Global Strategy Director

1 week ago

Calgary, Alberta, Canada Tbwa ChiatDay Inc Full time

Job Overview

Tbwa Chiat/Day Inc seeks a seasoned Group Strategy Director to drive performance marketing excellence across projects and accounts. This individual will lead, inspire, and mentor high-performing strategy teams to deliver purpose-driven, insight-driven strategies that drive exceptional client outcomes.

Key Responsibilities

  • Lead multiple strategy teams to integrate performance marketing into broader business objectives, ensuring long-term ROI
  • Drive the development and growth of performance marketing programs, technologies, and opportunities
  • Oversee the creation of inter-departmental performance marketing strategies
  • Develop scalable frameworks for performance marketing strategies across campaigns, projects, and accounts
  • Establish and promote performance marketing best practices, guidelines, and workflows
  • Contribute to the evolution of performance marketing standards across the agency
  • Collaborate effectively with senior teams to align multiple projects and initiatives
  • Build and maintain strong relationships with external vendors and third-party teams to optimize campaign execution