Digital Analytics Expert

1 week ago


Vaughan, Ontario, Canada Toromont Cat Full time
Job Description

We are seeking a highly skilled Web Analytics Specialist to join our Digital Marketing team at Toromont Cat.

The successful candidate will be responsible for implementing and optimizing analytics for our websites and eCommerce platform, driving business growth through data-driven decision-making.

Key Responsibilities:
  • Monitor and implement conversion funnels, goal and event tracking, acquisition channels, and analytics technology
  • Calculate ROI and identify trends, behaviors, and opportunities to drive business growth and improve customer understanding
  • Provide strategic recommendations based on analysis, reporting, and best practices via the design of dashboards and identification of the right KPIs
  • Troubleshoot issues to ensure accurate data collection and analysis of all sites
Requirements:
  • Bachelor's degree in marketing, business intelligence, or similar discipline with focus on data, BI, marketing, digital/web, e-commerce, and AI
  • 3+ years of experience in web analytics, preferably with Google Analytics/Ads/Tag Manager/Search Console/Looker Studio, Power BI, social media insights and pixels, etc.
  • Experience with the implementation and design of dashboards, as well as e-commerce platforms
  • Familiarity with SQL and database management
  • Expertise in A/B testing methodologies and strong knowledge of data visualization tools
  • Ability to analyze user behavior and click tracking, proficient in Excel and other data analysis tools
  • Working knowledge of HTML, CSS and JavaScript
  • Knowledge of the latest trends in web analytics and attention to details, processes, and methodologies
About the Role:

This is a unique opportunity to work in a dynamic team that drives Toromont's Digital Transformation. You will have the chance to continuously learn, grow, and develop with our Toromont team through internal training programs geared for your success.

As a member of our team, you will enjoy a competitive total rewards package including wages, benefits, and premiums (as eligible). You will also be part of a company with a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our customers succeed.

Salary:

$80,000 - $110,000 per year, depending on experience



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