Bourbon Brand Ambassador

4 weeks ago

Toronto, Ontario, Canada Pernod Ricard Full time

Job Title: Bourbon Brand Ambassador

Job Summary:

We are seeking an enthusiastic and knowledgeable Bourbon Brand Ambassador to represent Jefferson's and Rabbit Hole bourbons in Canada. The ideal candidate will possess a deep passion for bourbon, exceptional communication skills, and the ability to build strong relationships within the spirits industry.

Key Responsibilities:

  • Serve as the face of Jefferson's and Rabbit Hole bourbons, embodying the brands' values and heritage.
  • Maintain an in-depth understanding of the brands' histories, production processes, and unique selling points.
  • Plan, coordinate, and host bourbon tastings, dinners, and promotional events at bars, restaurants, and liquor stores.
  • Conduct educational seminars for consumers, bartenders, and retail staff to enhance their knowledge and appreciation of Jefferson's and Rabbit Hole bourbons.
  • Collaborate with the sales team to develop and implement strategies to increase market share and sales volumes.
  • Assist in the creation of promotional materials and sales tools.
  • Provide feedback and insights from the field to help shape marketing and sales strategies.
  • Establish and maintain strong relationships with key industry stakeholders, including distributors, retailers, and hospitality partners.
  • Act as a point of contact for brand-related inquiries and support.
  • Support the brand team in planning and executing national campaigns and initiatives.
  • Coordinate with the brand team to ensure alignment with broader marketing strategies.
  • Monitor market trends, competitor activities, and consumer preferences to identify opportunities and challenges.
  • Report findings and recommendations to the Senior Brand Manager.

Requirements:

  • Experience: Minimum of 3-5 years in a similar role within the spirits or hospitality industry.
  • Education: A degree in Marketing, Business, Hospitality, or a related field is preferred.
  • Skills:
    • Excellent communication and presentation skills.
    • Strong organizational and time-management abilities.
    • Ability to work independently and as part of a team.
    • Proficient in using social media platforms for brand promotion.
  • Knowledge: Comprehensive understanding of bourbon, whiskey, and the overall spirits industry.
  • Travel: Willingness to travel occasionally across Canada. This role requires you to regularly work evenings and weekends and spend most of your time outside of the office in the field.
  • Languages: Fluent in English. French is highly desirable.

About Us:

Pernod Ricard and its Canadian affiliates, Corby Spirit and Wine Limited, and Hiram Walker & Sons Ltd, are committed to providing accessible employment practices. We welcome and encourage applications from individuals from all groups, including Indigenous, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age, and gender.

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