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Digital Media Specialist

2 months ago

Boucherville, Canada RONA Inc. Full time
{"title": "Specialist, Paid Media", "description": "Job Summary

We are seeking a highly skilled Specialist, Paid Media to join our team at RONA Inc. in Boucherville, Québec, Canada.

Key Responsibilities
  • Execute end-to-end campaign management with internal and external partners, including briefing, campaign planning, test & learn, and campaign setup, optimization, and reporting.
  • Monitor campaign delivery and make real-time adjustments to optimize performance and maximize return on ad spend (ROAS).
  • Generate insights from data analysis and translate findings into actionable recommendations.
  • Prepare and present comprehensive reports to internal stakeholders to drive decision-making.
  • Ensure campaigns align with business objectives and outcomes to maximize ROI of each marketing/brand dollar spent within weekly budget restraints.
  • Support enhancements to our reporting muscle and new media capabilities to facilitate internal understanding of brand investments and campaigns performance.
  • Collaborate with cross-functional teams, including Data Analytics, E-Commerce, IT, as well as external partners and vendors to integrate digital media strategies and enhance campaign execution.
Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • At least 2 years of experience in digital media, with a focus on campaign optimization and execution.
  • Comfort with ambiguity and strong problem-solving skills.
  • Proven track record of building positive and productive working relationships with internal cross-functional teams and external agency/vendor partners.
  • Proficiency in digital marketing platforms such as DV360, Meta, Pinterest, TikTok, etc.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Familiarity with audience management tools like CDP, GA4, and CRM, as well as analytics tools such as GA4 and Adobe Analytics.
  • Good knowledge of data visualization platforms like Datorama and Power BI (preferred).
  • Detail-oriented with a focus on delivering high-quality work.
  • Proactive problem-solving skills with the ability to thrive in a fast-paced environment.
  • Effective communicator with the confidence to present ideas and recommendations to stakeholders.
  • Collaborative team player who can work effectively with cross-functional teams and external partners.
What We Offer
  • A fitness centre, sports activities, and showers.
  • A childcare centre that can accommodate up to 78 children.
  • A cafeteria with a delicious menu prepared by a dedicated chef, healthy options, as well as FARO Roasting Houses and Tim Hortons coffee stations.
  • Exclusive employee discounts, plus a 10% discount on store merchandise (at all RONA locations).
  • Benefits: retirement savings plan, annual bonuses, student incentive program, etc.
  • Electric car charging stations.
  • Career growth opportunities within the company.
  • An inclusive and safe working environment.
  • Promotion of work-life balance.
  • An employer that's involved in the community.

RONA is committed to encouraging diversity and inclusion. We are pleased to consider applications from all qualified candidates, regardless of race, colour, religion, sexual orientation, gender, nationality, age, disability, or any other protected status.

", "lang_code": "en-US"}