Specialist, Marketing

6 months ago

Boucherville, Canada Rona Inc. Full time

**Please note that**:

- Our Hybrid Workplace Policy establishes that associates need to have a reliable transportation to and from our corporate head office located in Boucherville (Quebec), to come to the office on a regular basis.
- We require all our head office associates to be proficient in French, spoken and written.

At RONA, over 26,000 employees let their passion blossom every day. Our teams are driven by the desire to help people bring their projects to life and are committed to making a difference in the communities we serve.

We operate or service some 450 corporate and affiliated dealer stores. With a distinctive product and service offering and complementary store formats ranging from neighbourhood hardware stores to big box stores, our RONA, Lowe’s, Reno-Depot, and Dick’s Lumber banners are always looking for dedicated employees to help meet the needs of all DIYers and contractors.

You’ve got the talent? We’ve got the tools Here, your work and ideas will contribute to building a flourishing organization. Your voice will always be heard and valued. You’ll find career opportunities that live up to your ambitions and be able to further develop your unique set of skills.

So if you’re looking to do what you love, we could be perfect for each other.

**Our expectations**

Reporting to the Paid Media Marketing Manager, the Paid Social Media Specialist, will be responsible for managing, implementing, and executing RONA Inc’s paid social tactics (From upper to lower funnel). The Paid Social Media Specialist will work in partnership with the Integrated Marketing, Brand and Content teams to review business goals and develop custom paid social advertising plans to meet RONA Inc. specific objectives. In collaboration with RONA’s partner media agency, the specialist will also be responsible to manage social media campaign budget allocation, campaign performance optimizations based on clear KPIs, reporting and billing. The ability to present plans and post-mortems to key internal stakeholders is required.

**Your role**
- Manages autonomously projects assigned by the Media Manager.
- Build, grow and optimize paid media marketing programs through Paid Media Tactics.
- Build briefs and source assets for ad creative required to support social campaigns.
- Assists in creative brief development and approve go-to-market assets.
- Identify opportunities and risks through reporting and analyzing data, implementing solutions, measuring actions, and tracking results.
- Implement test & learn initiatives in key areas.
- Manage relationships with RONA Inc. key stakeholders and partner media agencies.
- Ability to present Plan and post-mortem to internal stakeholders.
- Stay up to date with industry trends and developments in digital marketing as well as consumer behavior.
- Manage campaign spend and billing.

**The qualifications we are looking for**
- University degree or college diploma Marketing or Advertising.
- 3+ years previous work experience in digital marketing and/or advertising agency in paid social media is required to effectively fulfill the requirements of this position.
- Knowledge of different Social Media Platforms (_META, LinkedIn, Snapchat, Tik Tok_)
- Understanding of paid social media best practices.
- Experience with offline media (_an asset_)
- Knowledge of shopping feed platform Feedonomics (_an asset_)
- Good communication skills
- Our Hybrid Workplace Policy establishes that associates need to have a reliable transportation to and from our corporate head office located in Boucherville (Quebec), to come to the office on a regular basis.
- We require all our head office associates to be proficient in French, spoken and written.

**By joining the RONA family, you’ll enjoy many benefits, such as**:

- A fitness centre, sports activities, and showers
- A childcare centre that can accommodate up to 78 children
- A cafeteria with a delicious menu prepared by a dedicated chef, healthy options, as well as FARO Roasting Houses and Tim Hortons coffee stations
- Exclusive employee discounts, plus a 10% discount on store merchandise (at all RONA Inc. locations)
- Benefits: retirement savings plan, annual bonuses, student incentive program, etc.
- Electric car charging stations
- Career growth opportunities within the company
- An inclusive and safe working environment
- Promotion of work-life balance
- An employer that’s involved in the community
- And much more

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