Digital Solutions Specialist

4 weeks ago

Toronto, Ontario, Canada BrokerLink Full time
About BrokerLink

At BrokerLink, we're committed to living our values: integrity, respect, customer-driven mindset, excellence, and generosity. These values drive our diversity and inclusion efforts to create a respectful and inclusive work environment.

Job Summary

We're seeking a skilled Digital Web Consultant to join our team in Toronto, ON. As a permanent, full-time employee, you'll play a crucial role in maintaining and monitoring our corporate website, collaborating with internal teams, and driving online marketing initiatives.

Key Responsibilities
  • Maintain and update the corporate website through a non-visual Content Management System, ensuring optimal search engine optimization and digital marketing programs.
  • Enhance conversion optimization and implement design and product updates based on results.
  • Collaborate with internal teams and business stakeholders to set strategic direction and priorities for online marketing initiatives, site traffic, and lead conversion.
  • Support digital communication channels, including website, email, and social media.
  • Analyze web statistics and provide recommendations on activities and performance.
  • Assist in SCRUM website development by developing user stories, requirements, and completing user acceptance testing.
Requirements
  • Minimum 3 years of related experience.
  • Post-Secondary Education in a related discipline: Web design & Development / Marketing / Business or Related Field.
  • Experience with website maintenance and updates, including a fluent understanding of HTML and semantic tagging, alongside a basic understanding of Cascading Style Sheets (CSS).
  • High level of proficiency in using software and platforms, including Microsoft Office, Content Management Systems (WordPress, Drupal, or other non-visual CMS). Exposure to platforms like Google Analytics, Adobe Creative Suite (InDesign, Illustrator, and Photoshop).
  • Knowledge of paid and organic search engine optimization (SEO), search engine marketing (SEM), social media metrics, A/B testing, or multivariate and trend analysis is an asset.
  • Exposure to Google my business and other online listings platforms.
  • Ability to work with developers, creating requirements and completing user acceptance testing.
  • Excellent project management, planning, and organizational skills.
  • Superior attention to detail.

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