Sports Content Specialist
2 days ago
Sports Interaction is a leading sports betting and gaming entertainment company that offers a unique and exciting experience for customers.
We are currently seeking a skilled Content Coordinator to join our team in Canada. This is an excellent opportunity for someone who is passionate about sports betting and gaming, and has a keen eye for detail.
The successful candidate will be responsible for developing and delivering a fully localised content plan, creating and maintaining engaging content for our Sportsbook and Casino products.
This role requires a highly motivated individual with excellent analytical skills, a passion for data-driven decision making, and strong communication skills. The ideal candidate will be able to work independently, manage multiple projects simultaneously, and meet deadlines while providing exceptional results.
Key Responsibilities:
- Create fully localised content plan across all regions of Canada, both in English and French
- Monitor, support, and analyze the deliveries of the Content Executive
- Identify opportunities for unique, localized propositions and content that set Sports Interaction apart from its competitors
- Analyze data and create reports to inform content decision-making
- Work alongside Trading team to ensure posting of relevant props and markets as identified, and Casino team to ensure the promotion of the new games
- Manage Sports Interaction's betting display content and navigation touchpoints, taking the daily sports schedule into account to optimise the positioning of key menu links and content modules
- Highlight key events during the day to facilitate the customer journey and drive revenue on related betting opportunities
- Monitor the most betted sports events/competitions and Casino games; use the data for content planning
- Publish and manage the Casino page
- Identify opportunities to cross-sell players from other verticals to the Sportsbook, with a key focus on increasing the Sportsbook visibility across the Casino platform, and vice versa
- Collaborate with the UX team to optimize user journeys for new and existing players
About Us:
Sports Interaction is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We value, celebrate, and respect individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work.
Requirements:
- Excellent knowledge of the English and French languages with exceptional skills in spelling, punctuation, and grammar, including a keen eye for detail
- Degree educated (preferably Marketing, Communication, or Management)
- Able to analyze data and make decisions based on it
- Capable of working from home independently and autonomously, with excellent time management skills
- Highly motivated & enthusiastic individual, who works to develop their skills base
- Experience in working with CMS tools
- Good knowledge of the Office package
- Basic knowledge of HTML and Design
- Genuine passion and in-depth knowledge of a variety of sports
- Always able to meet deadlines set by the business
- Responds positively to change
- Highly organized, with the ability to plan and prioritize
- Strong communication skills, both verbal and written
Salary: $60,000 per year
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