Customer Lifecycle Strategist

2 days ago


Toronto, Ontario, Canada Entain Full time
About Entain

We are a leading global sports betting and online gaming entertainment company, with a vision to revolutionize the industry through innovation and sustainability.

Job Description

Salary: $80,000 - $110,000 per annum, depending on experience

This is an exciting opportunity for a Customer Lifecycle Strategist to join our CRM team in Toronto, overseeing Canada, Iberia, and Latin America. As a key member of our team, you will be responsible for designing and implementing pre-automated campaigns across all critical stages of our players' lifecycles.

Key Responsibilities:

  • Create pre-automated campaigns using data-backed analysis to drive client conversion, retention, engagement, cross-sell, and reactivation
  • Analyze campaign and KPI performance to identify optimizations required to increase campaign effectiveness and enhance ROI
  • Define and maintain the end-to-end mapping of player journey stages across segments and products
  • Design and implement A/B tests to evaluate new mechanisms and incentives
  • Collaborate with creative and CRM operational teams to innovate communication design and testing

Requirements:

  • Hands-on experience with Optimove, ExactTarget, Salesforce or similar CRM tools
  • Data analysis skills using SQL, PowerBI, Alteryx, Tableau, etc.
  • Strong written and spoken English skills
  • Must be based in Toronto region and authorized to work in Canada

Benefits:

  • A competitive salary and benefits package
  • A dynamic and supportive work environment
  • Ongoing training and development opportunities


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