Digital Product Strategist

7 days ago


Montreal, Quebec, Canada BRP Full time
About the Role

We are seeking a highly skilled Digital Product Strategist to join our team at BRP. As a key member of our digital marketing team, you will play a critical role in shaping the future of our CRM products.

Key Responsibilities
  • Product Vision and Roadmap: Develop and maintain a clear product vision and roadmap, aligned with business objectives and customer needs.
  • Feature Prioritization: Collaborate with cross-functional teams to prioritize features and ensure alignment with product goals.
  • Backlog Management: Manage and maintain a healthy product backlog, ensuring that it is up-to-date and reflects the product vision.
  • User Story Writing: Craft clear and concise user stories that capture the essence of product requirements.
  • UX Advocacy: Advocate for user-centered design principles and ensure that product decisions are informed by user research and feedback.
  • Release Planning: Plan and execute releases, ensuring that they are aligned with business objectives and customer needs.
  • Iterative Development: Collaborate with development teams to ensure that product development is iterative and incremental, with a focus on delivering value to customers.
Requirements
  • Expertise in Product Vision and Roadmap: Proven experience in developing and maintaining a clear product vision and roadmap.
  • Feature Prioritization and Backlog Management: Experience in prioritizing features and managing a product backlog.
  • User Story Writing and UX Advocacy: Strong skills in writing clear and concise user stories and advocating for user-centered design principles.
  • Release Planning and Iterative Development: Experience in planning and executing releases, and collaborating with development teams to ensure iterative and incremental product development.
  • Business Acumen: Strong business acumen and ability to understand business objectives and customer needs.
  • Communication Skills: Excellent communication skills, with the ability to effectively communicate with cross-functional teams and stakeholders.
About BRP

BRP is a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air. We are headquartered in the Canadian town of Valcourt, Quebec, and operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia, and Austria. Our company is rooted in a spirit of ingenuity and intense customer focus, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it's not about the destination; it's about the journey.



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