Territory Manager, Dual

3 weeks ago


Kelowna, British Columbia, Canada Breakthru Beverage Group Full time

Overview

As a Territory Manager, you will be responsible for driving sales growth and meeting or exceeding service expectations in your assigned territory. This role requires a strong understanding of the market, excellent communication skills, and the ability to build and maintain relationships with key accounts.

Key Responsibilities

  • Manage territory coverage to ensure optimal sales execution and customer satisfaction.
  • Develop and execute sales plans to achieve volume and distribution targets.
  • Maintain and grow existing volume and distribution by building credible and long-term relationships with ON and/or OFF Premise accounts.
  • Manage assigned budget and resources to achieve sales objectives.
  • Conduct product tastings and education sessions to promote sales and brand awareness.
  • Execute sales calls using the company's Structured Call methodology.
  • Report on competitive activities within the territory and provide constructive suggestions.
  • Prospect, quantify, and qualify new accounts to determine potential fit with brand portfolio.
  • Provide product and brand marketing knowledge through sales aids and staff training seminars.
  • Work with supplier representatives and members of management in the field to promote sales and improve marketability of products.
  • Ensure distribution of brands in key purchasing areas of account.

Qualifications

  • Bachelor's degree required.
  • 3 or more years' selling experience in Fast Moving Consumer Goods environment.
  • Strong organizational and multi-tasking capabilities.
  • Excellent communication skills: verbal, listening, and written.
  • Demonstrate sound judgment and problem-solving skills.
  • Excellent negotiation and influencing skills.
  • Sound knowledge of the sale and marketing of wine and spirits.
  • Strong interpersonal and analytical skills.
  • Proficient MS Office skills.
  • Knowledge of Liquor Board Regulations, market trends, and competition.


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