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Digital Content Strategist

2 months ago

Toronto, Ontario, Canada Definity Full time
Job Summary

We are seeking a highly skilled Senior Manager, Digital Content to lead our Digital Content team within our Customer Experience division. As a key driver of our content strategy, you will be responsible for developing and implementing a compelling roadmap and editorial calendar to optimize and scale digital content across all our channels.

Key Responsibilities
  • Develop and execute a comprehensive content strategy that aligns with our business objectives and enhances our brand visibility, engagement, and conversion rates.
  • Lead cross-functional teams to create high-quality, user-centric content that meets accessibility requirements and quality standards.
  • Manage a team of content writers and freelancers, providing guidance, mentorship, and fostering a collaborative and performance-driven team culture.
  • Collaborate with business stakeholders to deliver strategic, high-value content tailored to target audiences and optimized for search engines.
  • Develop A/B test strategies for key landing pages to increase conversions iteratively.
  • Track, analyze, and report on key metrics associated with our content success, identifying opportunities and actionable recommendations to improve content development and iteration.
Requirements
  • 7+ years of professional experience crafting creative copy and building effective content strategies for digital-first, consumer-focused companies.
  • Educational degree, diploma, or equivalent in a related field.
  • Strong understanding of the role that digital content plays in a consumer journey and how content supports growth for the broader organization.
  • Experience managing direct reports and leading change, with a passion for writing, copyediting, and mentoring.
  • Experience with C-level and stakeholder engagement, particularly aligning business goals and impacts on content strategy and objectives.
  • Strong project management skills to manage long-term strategic initiatives and complex cross-team projects.
  • Data-driven approach with experience measuring a content team's performance in tools like Google Analytics, Search Console, SEMrush, and CRM's.
  • Experience working with a CMS and ability to learn new platforms and software quickly.
  • Thrives in a collaborative and agile team environment.
What We Offer
  • Hybrid work schedule for most roles.
  • Company share ownership program.
  • Pension and savings programs, with company-matched RRSP contributions.
  • Paid volunteer days and company matching on charitable donations.
  • Educational resources, tuition assistance, and paid time off to study for exams.
  • Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, and access to programs for working parents.
  • Wellness and recognition programs.
  • Discounts on products and services.
About Us

We are Definity, a company that values inclusion, diversity, and equity. We are actively seeking diverse backgrounds and perspectives to help us make insurance better. If you're passionate about creating high-quality content and leading a team, we encourage you to apply. Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting us.